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Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement


  • PURCAREA, Theodor


Businesses are moving forward in a strategic way from the future value chain project to the next-generation supply chain, to AI and blockchain driving competitive advantage for supply chains. There are important decisions to make within the next-generation digital supply chain and the next-generation CX, reimagining CX. And while struggling to deliver value to the business in full proactive CX revolution, there is a real need to consider key smart CX trends which are matching or competitive to an adequate AI strategy, benefitting from new waves of innovation in AI which is continuing to revolutionize CX.

Suggested Citation

  • PURCAREA, Theodor, 2018. "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 31-44, December.
  • Handle: RePEc:rdc:journl:v:9:y:2018:i:4:p:31-44

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    Next-Generation Supply Chain; Next-Generation Digital Supply Chain; Next-Generation CX; AI; Blockchain; Smart CX trends;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation


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