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Retailers’ Imperative of Ensuring Millennials Engaging and Relevant Brands’ Customer Journeys


  • PURCAREA, Theodor


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  • PURCAREA, Theodor, 2019. "Retailers’ Imperative of Ensuring Millennials Engaging and Relevant Brands’ Customer Journeys," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 10-14, September.
  • Handle: RePEc:rdc:journl:v:10:y:2019:i:3:p:10-14

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    1. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
    2. -, 2014. "Our Publications For 2014," Public administration issues, Higher School of Economics, issue 4, pages 197-204.
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