Customer Benefit as a Determinant of Repeat Purchasing
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Keywordscustomer bonding; demand; loyalty; ancillary services; differentiated marketing; repurchase; economic effects;
All these keywords.
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- L80 - Industrial Organization - - Industry Studies: Services - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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