IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v9y2018i1p24-28.html
   My bibliography  Save this article

Artificial Intelligence: Optimizing the Experience of Digital Marketing

Author

Listed:
  • TANASE, George Cosmin

Abstract

The wealth of media and channels that have arisen in the past years has created a complex problem for modern marketers. Today’s advertisers must simultaneously dedicate their energy to brand storytelling, audience-based targeting, insights from customer data, personalization, and customer experience, all across a myriad of new media channels and devices. Consumers have raised their standards for personalization in marketing campaigns, and without a way to efficiently leverage the increasing amount of data they produce, brands will consistently fail to meet those standards. A combination of the advertising and marketing technology ecosystems offers hundreds of software solutions that claim to automate and simplify many different processes for marketers, from email creative optimization to the buying of digital media. In fact, there are so many of these solutions that piecing them together into a comprehensive “marketing” stack is nearly impossible. Marketing stacks today have become so complicated that operating them is just as, or even more difficult than, manually completing the tasks they’re designed to automate.

Suggested Citation

  • TANASE, George Cosmin, 2018. "Artificial Intelligence: Optimizing the Experience of Digital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 24-28, March.
  • Handle: RePEc:rdc:journl:v:9:y:2018:i:1:p:24-28
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v9i1/3.pdf
    Download Restriction: no

    More about this item

    Keywords

    Tech Solutions; Optimization; Vendors; Customer Data; Predictive Analytics;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:9:y:2018:i:1:p:24-28. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea) The email address of this maintainer does not seem to be valid anymore. Please ask Theodor Valentin Purcarea to update the entry or send us the correct email address. General contact details of provider: http://www.distribution-magazine.eu .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.