The Future of Marketing in 2016: Trends in the New Digital Age
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- Dorit S. Hochbaum & Erick Moreno-Centeno & Phillip Yelland & Rodolfo A. Catena, 2011. "Rating Customers According to Their Promptness to Adopt New Products," Operations Research, INFORMS, vol. 59(5), pages 1171-1183, October.
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Keywordspersonalized experience; usage patterns; customer service; social media; new terminology; digital techniques;
All these keywords.
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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