IDEAS home Printed from
   My bibliography  Save this article

Online Product Localization: Challenges and Solutions in Global Online Marketplaces


  • TANASE, George Cosmin


Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Online Marketplaces have become important factors in campaigns, which attract and retain customers. It could be said that the Internet has been the factor that has most influenced the cultural, economic and social changes seen at the beginning of the 21st century. Now, the consumer is the focal point of business activities and the target of Internet strategies. Vendors must market their products with the intention of appealing to the culture of their audience in order to successfully reach their customers.

Suggested Citation

  • TANASE, George Cosmin, 2019. "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 30-34, December.
  • Handle: RePEc:rdc:journl:v:10:y:2019:i:4:p:30-34

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Online Shoppers; International Marketplace; Language; Search Engine;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:10:y:2019:i:4:p:30-34. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea The email address of this maintainer does not seem to be valid anymore. Please ask Theodor Valentin Purcarea to update the entry or send us the correct address (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.