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Online Product Localization: Challenges and Solutions in Global Online Marketplaces

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  • TANASE, George Cosmin

Abstract

Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Online Marketplaces have become important factors in campaigns, which attract and retain customers. It could be said that the Internet has been the factor that has most influenced the cultural, economic and social changes seen at the beginning of the 21st century. Now, the consumer is the focal point of business activities and the target of Internet strategies. Vendors must market their products with the intention of appealing to the culture of their audience in order to successfully reach their customers.

Suggested Citation

  • TANASE, George Cosmin, 2019. "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 30-34, December.
  • Handle: RePEc:rdc:journl:v:10:y:2019:i:4:p:30-34
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    Keywords

    Online Shoppers; International Marketplace; Language; Search Engine;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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