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E-Commerce and Agentic AI

Author

Listed:
  • PURCAREA, Ioan Matei

Abstract

E-commerce is recognized as a prominent arena of competition, and the role of value-driven experiences in context of progressing phygital scenery is seen as more and more important. We are witnessing an increasing AI Agents’ usefulness in e-commerce, as well as a streamlined approach of purchasing decisions based on Agentic AI. Marketing operations’ need to test agentic capabilities. It is critical to better understand Agentic AI’s successful implementation within a supply chain environment in which the e-commerce logistics scenery, from warehousing optimizations’ solutions till last-mile delivery services increasing CX, is deeply reshaped by the technological progress.

Suggested Citation

  • PURCAREA, Ioan Matei, 2025. "E-Commerce and Agentic AI," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(2), pages 34-43, June.
    • Handle: RePEc:rdc:journl:v:16:y:2025:i:2:p:34-43
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    File URL: http://crd-aida.ro/RePEc/rdc/v16i2/4.pdf
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    More about this item

    Keywords

    E-Commerce; Value-Driven CX; Phygital Shopping Journey; Agentic AI; E-Commerce Logistics;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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