The Challenge of a Truly Omni Channel Approach for Retailers
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KeywordsOmni channel shopping experience; Omni channel practices; Omni channel journey; Omni channel digital customer experience;
All these keywords.
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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