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Retailers under Pressure of Faster Adaptation to the New Marketing Environment

Author

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  • PURCAREA, Theodor

Abstract

We are witnessing new trends in retail and shopping, health pressures, social distancing and self-isolation within the current pandemic challenge. Patience has new dimensions and retailers are challenged to ensure that consumers feel in control of their new CX. There is a real need of adequately communicating, avoiding misinformation, and living together as a society. The new marketing environment is putting consistent pressure on retailers to better understand the new risks and to take the necessary actions accordingly.

Suggested Citation

  • PURCAREA, Theodor, 2020. "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 35-45, March.
    • Handle: RePEc:rdc:journl:v:11:y:2020:i:1:p:35-45
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    File URL: http://crd-aida.ro/RePEc/rdc/v11i1/4.pdf
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    More about this item

    Keywords

    New Trends in Retail and Shopping; Health Pressures; Pandemic Challenge; New CX; New Risks; Supply Chain;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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