IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v10y2019i1p32-37.html
   My bibliography  Save this article

The Concept of Green Marketing : Opportunities and Challenges

Author

Listed:
  • TANASE, George Cosmin

Abstract

Green marketing is a phenomenon which has developed particularly important in the modern markets. Whether we refer to the developed or the emerging markets, the concept of pollution free activity is given more and more importance in all the sectors and in all stages. The environmentalists are targeting the industrial sectors as the major contributors for depleting natural resources and environmental destruction. Hence, both production and marketing divisions of industries are stressed more to take utmost care in these areas along with fulfilling the market demands. To overcome these difficulties a new concept has born in the present globalized world where production, consumption and also marketing of the products can be carried effectively ensuring environmental safety. This concept is named Green Marketing .

Suggested Citation

  • TANASE, George Cosmin, 2019. "The Concept of Green Marketing : Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 32-37, March.
    • Handle: RePEc:rdc:journl:v:10:y:2019:i:1:p:32-37
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v10i1/3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mathur, Lynette Knowles & Mathur, Ike, 2000. "An Analysis of the Wealth Effects of Green Marketing Strategies," Journal of Business Research, Elsevier, vol. 50(2), pages 193-200, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Groening, Christopher & Kanuri, Vamsi Krishna, 2013. "Investor reaction to positive and negative corporate social events," Journal of Business Research, Elsevier, vol. 66(10), pages 1852-1860.
    2. Chang Wang & Tingting Zhu & Hailin Yao & Qiao Sun, 2020. "The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    3. Clemens, Bruce, 2006. "Economic incentives and small firms: Does it pay to be green?," Journal of Business Research, Elsevier, vol. 59(4), pages 492-500, April.
    4. Utkal Khandelwal & Kushagra Kulshreshtha & Vikas Tripathi, 2019. "Importance of Consumer-based Green Brand Equity: Empirical Evidence," Paradigm, , vol. 23(1), pages 83-97, June.
    5. Tikina, Anna & Kozak, Robert & Larson, Bruce, 2008. "What factors influence obtaining forest certification in the U.S. Pacific Northwest," Forest Policy and Economics, Elsevier, vol. 10(4), pages 240-247, February.
    6. Chien, Chin-Chen & Peng, Chih-Wei, 2012. "Does going green pay off in the long run?," Journal of Business Research, Elsevier, vol. 65(11), pages 1636-1642.
    7. Lizbeth Salgado-Beltrán & Joel Enrique Espejel-Blanco & Luis Felipe Beltrán-Morales, 2012. "Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    8. Giuliana Birindelli & Helen Chiappini, 2021. "Climate change policies: Good news or bad news for firms in the European Union?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 831-848, March.
    9. Haslinda Yusoff & Faizah Darus & Sharifah Aminah Ab Rahman, 2015. "Do corporate governance mechanisms influence environmental reporting practices? Evidence from an emerging country," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 10(1), pages 76-96.
    10. Nina Hampl & Moritz Loock, 2013. "Sustainable Development in Retailing: What is the Impact on Store Choice?," Business Strategy and the Environment, Wiley Blackwell, vol. 22(3), pages 202-216, March.
    11. Vilkaite-Vaitone Neringa & Skackauskiene Ilona, 2019. "Green marketing orientation: evolution, conceptualization and potential benefits," Open Economics, De Gruyter, vol. 2(1), pages 53-62, January.
    12. John F. Gaski, 2022. "Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 7-24, June.
    13. Driessen, P.H., 2005. "Green product innovation strategy," Other publications TiSEM f14c1bcc-f1bf-4637-b4a6-8, Tilburg University, School of Economics and Management.
    14. Christina W.Y. Wong & Kee‐Hung Lai & Kuo‐Chung Shang & Chin‐Shan Lu, 2014. "Uncovering the Value of Green Advertising for Environmental Management Practices," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 117-130, February.
    15. Codruta Adina Baltescu, 2017. "Green Marketing Strategies Within Romanian Tourism Enterprises," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 83-89, August.
    16. Lianqian Yin & Qiuju Wang, 2022. "China's Green Finance Premium Anomalies Based on Factor Models," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 12(6), pages 1-4.
    17. Mahabubur Rahman & Saqib Aziz & Mathew Hughes, 2020. "The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2001-2018, July.
    18. Shuli Yang & Junwu Chai, 2022. "The Influence of Enterprises’ Green Marketing Behavior on Consumers’ Green Consumption Intention—Mediating Role and Moderating Role," Sustainability, MDPI, vol. 14(22), pages 1-20, November.
    19. Gunther Capelle-Blancard & Adrien Desroziers & Bert Scholtens, 2021. "Shareholders and the environment: a review of four decades of academic research," Post-Print hal-03526647, HAL.
    20. Yen, Tze-Yu & André, Paul, 2019. "Market reaction to the effect of corporate social responsibility on mergers and acquisitions: Evidence on emerging markets," The Quarterly Review of Economics and Finance, Elsevier, vol. 71(C), pages 114-131.

    More about this item

    Keywords

    Environmental Marketing; Green Products; Future Generation; Sustainability;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:10:y:2019:i:1:p:32-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://www.distribution-magazine.eu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.