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The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study

Author

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  • Chang Wang

    (School of Business, Central South University, Changsha 410083, China)

  • Tingting Zhu

    (School of Business, Central South University, Changsha 410083, China)

  • Hailin Yao

    (School of Business, Central South University, Changsha 410083, China)

  • Qiao Sun

    (School of Business, Central South University, Changsha 410083, China
    College of Tourism, Hunan Normal University, Changsha 410081, China)

Abstract

The rapid growth of electronic waste around the world has led to increased recycling problems. With the development of information technology, e-commerce has become a new trend in electronic waste recycling. This research designs two experiments to study the effect mechanism of green information on participation intention (PI) for online recycling websites. We found that providing green information can increase the PI of consumers, including environmental knowledge of product recycling (EKPR) and environmental corporate social responsibility (ECSR). Green perceived value (GPV) and green trust (GT) play mediating roles on the impact of green information on PI. In addition, the recycling platform reputation (RPR) plays a moderating role in the effect of ECSR on GT. Theoretical and managerial implications, along with avenues for future research, are discussed.

Suggested Citation

  • Chang Wang & Tingting Zhu & Hailin Yao & Qiao Sun, 2020. "The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2498-:d:335745
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    Cited by:

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    2. Guojun Ji & Zhongfeng Sun & Kim Hua Tan, 2021. "Collaborative Rebate Strategy of Business-to-Customer Platforms Considering Recycling and Trade-Ins Simultaneously," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
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    5. Liang Shen & Runjie Fan & Zhaoqing Yu & Yuyan Wang, 2021. "The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones," Mathematics, MDPI, vol. 9(21), pages 1-24, October.
    6. Radosław Wolniak & Adam Wyszomirski & Marcin Olkiewicz & Anna Olkiewicz, 2021. "Environmental Corporate Social Responsibility Activities in Heating Industry—Case Study," Energies, MDPI, vol. 14(7), pages 1-19, March.
    7. Hilal Shams & Altaf Hossain Molla & Mohd Nizam Ab Rahman & Hawa Hishamuddin & Zambri Harun & Nallapaneni Manoj Kumar, 2023. "Exploring Industry-Specific Research Themes on E-Waste: A Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-22, August.
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    9. Yuan Ma & Changshan Liu, 2022. "The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors," IJERPH, MDPI, vol. 19(13), pages 1-15, June.

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