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Digital Maturity improved by Digital Marketing in Harmony with e-commerce

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  • PURCAREA, Ioan Matei

Abstract

There are already many common words and terms in today’s digital era or technology vocabulary. Digital commerce maturity, digital engagement, digital capabilities and digital marketing, for instance, are challenging organizations to agilely reflect and adapt to shifting trends, considering the moving forward of the new customer experiences and expectations. The always new e-commerce is considered one of the oldest categories of the marketing technology landscape, and we are witnessing a true organizational challenge of building and orchestrating the next generation of commerce capabilities.

Suggested Citation

  • PURCAREA, Ioan Matei, 2021. "Digital Maturity improved by Digital Marketing in Harmony with e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 13-24, December.
    • Handle: RePEc:hmm:journl:v:11:y:2021:i:4:p:13-24
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v11i4/2.pdf
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    More about this item

    Keywords

    Digital Commerce Maturity; Digital Engagement; Digital Capabilities; AI Development; Digital Marketing; eCommerce;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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