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Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction

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  • TALPEANU, Andra Elena
  • EDU, Tudor

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  • TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 08-10, August.
    • Handle: RePEc:hmm:journl:v:14:y:2024:i:3:p:08-10
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    References listed on IDEAS

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    1. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.
    2. Marko Sarstedt & Erik Mooi, 2014. "A Concise Guide to Market Research," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-53965-7, December.
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