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Tudor Edu

Personal Details

First Name:Tudor
Middle Name:
Last Name:Edu
Suffix:
RePEc Short-ID:ped53

Affiliation

Facultatea de Management-Marketing
Universitatea Româno-Americană

Bucureşti, Romania
https://www.rau.ro/facultatea-de-management-marketing/
RePEc:edi:fmrauro (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.
  2. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, Open Access Journal, vol. 11(3), pages 1-24, January.
  3. AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
  4. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, Open Access Journal, vol. 10(10), pages 1-27, October.
  5. Alexandrina Maria Pauceanu & Onise Alpenidze & Tudor Edu & Rodica Milena Zaharia, 2018. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," Sustainability, MDPI, Open Access Journal, vol. 11(1), pages 1-23, December.
  6. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
  7. NEGRICEA Iliuta Costel & EDU Tudor & BALAN Laura, 2016. "Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence From The Romanian Modern Retail," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 68-78, August.
  8. Costel NEGRICEA & Tudor EDU, 2015. "Characteristics Of The Buying Decision Process For Japanese Products – A European Customer’S Market Perspective," Romanian Economic Business Review, Romanian-American University, vol. 10(4), pages 187-198, december.
  9. Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014. "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
  10. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.
  11. Tudor Edu & Iliuță Costel Negricea & Alexandru Ionescu, 2013. "Consumer Behaviour Patterns: Identifying Buying Motives For Cool Drinks Amongst South Africans Under 35 Years Old," Romanian Economic Business Review, Romanian-American University, vol. 8(1), pages 73-91, March.
  12. Iliuță Costel Negricea & Tudor Edu, 2013. "Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 144-151, June.
  13. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
  14. Mihai Papuc & Tudor Edu, 2013. "Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 227-240, September.
  15. Costel Iliuţă Negricea & Tudor Edu & Emanuela Maria Avram, 2012. "Analysis Of Causal Links And Relationship Between Higher Education Quality, Students’ Satisfaction And Intention, Based On Development Of A Conceptual Model," Romanian Economic Business Review, Romanian-American University, vol. 7(2), pages 47-59, June.
  16. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.
  17. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  18. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
  19. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
  20. DUMITRU, Nicoleta Rossela & AVRAM, Emanuela Maria & EDU, Tudor, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 22-29, September.
  21. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.
  22. Revista Economica 57.4, 2011. "Revista Economica," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 57(4), pages 1-452.
  23. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 25-32, December.
  24. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.
  25. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 33-41, December.
  26. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.
  27. Iacob CATOIU & Tudor EDU, 2008. "The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
    RePEc:rau:homkmg:v:1:y:2011:i:1:p:66-73 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:3:p:26-33 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:2:p:36-45 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:4:p:30-37 is not listed on IDEAS

Chapters

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.

    Cited by:

    1. Liana Badea & George Laurențiu Șerban-Oprescu & Silvia Dedu & Grigore Ioan Piroșcă, 2020. "The Impact of Education for Sustainable Development on Romanian Economics and Business Students’ Behavior," Sustainability, MDPI, Open Access Journal, vol. 12(19), pages 1-17, October.

  2. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, Open Access Journal, vol. 11(3), pages 1-24, January.

    Cited by:

    1. Alexandra Perju-Mitran & Daniela Zirra & George Căruţaşu & Alexandru Pîrjan & Justina-Lavinia Stănică, 2020. "Applying the Technology Acceptance Model to Assess the Intention to Use an Aftermarket eCall Based on 112 Device for Passenger Vehicles to Ensure Sustainable Rescue Operations on European Roads," Sustainability, MDPI, Open Access Journal, vol. 12(22), pages 1-23, November.
    2. Marta Joanna Ziółkowska, 2021. "Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises," Sustainability, MDPI, Open Access Journal, vol. 13(5), pages 1-16, February.
    3. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, Open Access Journal, vol. 11(24), pages 1-29, December.
    4. Atandile Ngubelanga & Rodney Duffett, 2021. "Modeling Mobile Commerce Applications’ Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective," Sustainability, MDPI, Open Access Journal, vol. 13(11), pages 1-29, May.
    5. Rodney Duffett, 2020. "The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers," Sustainability, MDPI, Open Access Journal, vol. 12(12), pages 1-25, June.
    6. Georgiana-Raluca Lădaru & Marian Siminică & Maria Claudia Diaconeasa & Diana Maria Ilie & Carmen-Elena Dobrotă & Marian Motofeanu, 2021. "Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania," Sustainability, MDPI, Open Access Journal, vol. 13(6), pages 1-17, March.

  3. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, Open Access Journal, vol. 10(10), pages 1-27, October.

    Cited by:

    1. Adina-Iuliana Jigani & Camelia Delcea & Corina Ioanăș, 2020. "Consumers’ Behavior in Selective Waste Collection: A Case Study Regarding the Determinants from Romania," Sustainability, MDPI, Open Access Journal, vol. 12(16), pages 1-35, August.
    2. David Schüller & Karel Doubravský, 2019. "Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development," Sustainability, MDPI, Open Access Journal, vol. 11(19), pages 1-15, September.
    3. Alin Stancu & Alina Filip & Mihai Ioan Roșca & Daniela Ioniță & Raluca Căplescu & Andrei Cânda & Laura Daniela Roșca, 2020. "Value Creation Attributes—Clustering Strategic Options for Romanian SMEs," Sustainability, MDPI, Open Access Journal, vol. 12(17), pages 1-18, August.
    4. Eijaz Ahmed Khan & Pradip Royhan & M. Ashiqur Rahman & Mohammed Mizanur Rahman & Ahmed Mostafa, 2019. "The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies," Sustainability, MDPI, Open Access Journal, vol. 12(1), pages 1-17, December.
    5. Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
    6. Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019. "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, vol. 33(1), pages 183-191, January.

  4. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.

    Cited by:

    1. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, Open Access Journal, vol. 11(24), pages 1-29, December.
    2. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, Open Access Journal, vol. 10(10), pages 1-27, October.
    3. Alexandrina Maria Pauceanu & Onise Alpenidze & Tudor Edu & Rodica Milena Zaharia, 2018. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," Sustainability, MDPI, Open Access Journal, vol. 11(1), pages 1-23, December.

  5. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.

    Cited by:

    1. Paula Bajdor & Tomasz Lis & Aleksandra Ptak, 2016. "The role of information/knowledge flow in the clients? purchasing decisions," Proceedings of Business and Management Conferences 3406067, International Institute of Social and Economic Sciences.
    2. Robert Stefko & Richard Fedorko & Radovan Bacik, 2016. "Website Content Quality In Terms Of Perceived Image Of Higher Education Institution," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(2), pages 153-163, June.

  6. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.

    Cited by:

    1. Tran Thi Kim Phuong & Tran Trung Vinh, 2019. "An empirical study examining an extended TAM model in the context of a Facebook event page," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 9(9), pages 238-353, September.
    2. Cristina Neagoe & Nicoleta Rossela Dumitru, 2013. "The Degree In Which The Extent Of The Emotional Commitment Is Reflected In The Way Of Expressing The Intention To Continue The Relation With The Organization," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 35-45, September.

  7. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.

    Cited by:

    1. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
    2. Oana PREDA, 2013. "Financial Marketing Challenges For The Romanian Market," Romanian Economic Business Review, Romanian-American University, vol. 8(4.1), pages 254-265, december.

  8. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.

    Cited by:

    1. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.

  9. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.

    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.

  10. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.

    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.

Chapters

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

    Cited by:

    1. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, Open Access Journal, vol. 10(10), pages 1-27, October.
    2. Sebastian I. Burduja & Rodica Milena Zaharia, 2019. "Romanian Business Leaders’ Perceptions of Business-to-Business Corruption: Leading More Responsible Businesses?," Sustainability, MDPI, Open Access Journal, vol. 11(20), pages 1-27, October.

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Co-authorship network on CollEc

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