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The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -

Author

Listed:
  • Tudor Edu

    (Romanian American University)

  • Oana Preda

    (Romanian American University)

  • Iliuţă Costel Negricea

    (Romanian American University)

Abstract

This paper represents a consistent analysis of the automotive industry in Romania based on secondary data.The secondary data already exist, being collected for other purposes (Cătoiu et al, 2009). By analysing such data, a company can comprehend the main directions and traits of a particular situation being a fast, cheap (Kotler and Armstrong, 2008) and even reliable solution. Anyway,the analysis of the secondary data sources is seldom a complete solution for uncovering the necessary data but definitely can be considered a suitable starting point (Kotler and Keller, 2006) for decision making.The present analysis was performed using a model proposed in 2009 (Cătoiu and Edu, 2009)and tested and improved in 2011 and 2012 through the analyses of the Romanian marketing companies (Edu and Negricea, 2011), banks (Cătoiu, Edu and Negricea, 2011) and Internet Service Providers (Cătoiu, Edu and Negricea, 2012). This model consists of a grid split mainly into seven sections: marketing environment, buying and usage behaviour, product, price, marketing communication, distribution and personnel policies.

Suggested Citation

  • Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
    • Handle: RePEc:rau:journl:v:8:y:2013:i:3.1:p:131-143
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/FA13S/REBE-FA13S-A15.pdf
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    References listed on IDEAS

    as
    1. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.
    2. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.
    3. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
    Full references (including those not matched with items on IDEAS)

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