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The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -

Author

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  • CATOIU Iacob
  • EDU Tudor
  • NEGRICEA Iliuta Costel

Abstract

The banking sector is by no means the most important pillar of any economy. Any organisation needs a bank to conduct its activity and any individual interact with a bank or several at least to pay the bills, save and borrow. The purpose of this research is to identify the marketing approaches of the Romanian banks in relation to aspects of this competitive industry. The main conclusion of this study is that the Romanian banks use a significant number of marketing approaches covering all aspects of the business, some bearing similarities in the industry, while others striking through their uniqueness.

Suggested Citation

  • CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:69-78
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
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    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
    2. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
    3. Oana PREDA, 2013. "Financial Marketing Challenges For The Romanian Market," Romanian Economic Business Review, Romanian-American University, vol. 8(4.1), pages 254-265, december.

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