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The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -

Author

Listed:
  • Tudor Edu

    () (Romanian American University in Bucharest)

  • Costel Iliuţă Negricea

    () (Romanian American University in Bucharest)

Abstract

The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research was performed using 7 categories of information sources: specialised publications in marketing; specialised publications in economics; information provided by specialised institutions in consultancy and marketing research; information provided by individual marketing specialists;information provided by advertising agencies; information provided by the economic sections of the daily newspapers; job web sites.

Suggested Citation

  • Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.
  • Handle: RePEc:rau:journl:v:6:y:2011:i:3:p:34-48
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/FA11/REBE-FA11-A3.pdf
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    Cited by:

    1. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.

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