Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment
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References listed on IDEAS
- NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
- Oana Preda Author-Workplace-Name: Romanian American University & Iuliu Ivanescu Author-Workplace-Name: Romanian American University & Iulia Furdui Author-Workplace-Name: Romanian American University, 2009. "Self Service Technologies Speak For Themselves," Romanian Economic Business Review, Romanian-American University, vol. 4(1), pages 11-17, March.
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Keywordseducational marketing; relationship marketing; quality; satisfaction; loyalty;
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