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Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment

Listed author(s):
  • Costel Iliuțǎ Negricea


    (Romanian American University in Bucharest)

  • Emanuela Maria Avram


    (Romanian American University in Bucharest)

  • Raluca Cristina Eftimie


    (Academy of Economic Studies Bucharest)

The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of globalization. Today, higher education institutions want to become bigger, to develop more and more research programs, to attract more students better prepared to cope with the continuously increasing competition coming from the foreign large universities.

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Article provided by Romanian-American University in its journal Romanian Economic and Business Review.

Volume (Year): 6 (2011)
Issue (Month): 2 (June)
Pages: 44-51

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Handle: RePEc:rau:journl:v:6:y:2011:i:2:p:44-51
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  1. Oana Preda Author-Workplace-Name: Romanian American University & Iuliu Ivanescu Author-Workplace-Name: Romanian American University & Iulia Furdui Author-Workplace-Name: Romanian American University, 2009. "Self Service Technologies Speak For Themselves," Romanian Economic Business Review, Romanian-American University, vol. 4(1), pages 11-17, March.
  2. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
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