Developing A Seven Metaphors Model Of Marketing For Universities
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References listed on IDEAS
- POPESCU Alina Irina, 2012. "Essentials of University Strategy Development in the Field of Lifelong Learning," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
- Mihaela DIACONU & Amalia PANDELICÃ, 2011. "Marketing Approach in the Management of Higher Education Institutions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 98-107.
- Luminiţa NICOLESCU, 2009. "Applying Marketing To Higher Education: Scope And Limits," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
- Munteanu, Corneliu, 2010. "Positioning Educational Programs with Nonmetric Data; Perceptual versus Preference Maps," Apas Papers 101, Academic Public Administration Studies Archive - APAS.
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Keywordseducational marketing; Romanian higher education; marketing metaphors; seven metaphors model; social innovation;
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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