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Developing A Seven Metaphors Model Of Marketing For Universities

Author

Listed:
  • COITA Dorin-Cristian

    (Universitatea din Oradea, Facultatea de Stiinte Economice)

Abstract

The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing.

Suggested Citation

  • COITA Dorin-Cristian, 2014. "Developing A Seven Metaphors Model Of Marketing For Universities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 289-295, December.
    • Handle: RePEc:ora:journl:v:2:y:2014:i:2:p:289-295
    as

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    File URL: http://anale.steconomiceuoradea.ro/volume/2014/n2/033.pdf
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    References listed on IDEAS

    as
    1. Mihaela DIACONU & Amalia PANDELICÃ, 2011. "Marketing Approach in the Management of Higher Education Institutions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 98-107.
    2. Luminiţa NICOLESCU, 2009. "Applying Marketing To Higher Education: Scope And Limits," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
    3. Munteanu, Corneliu, 2010. "Positioning Educational Programs with Nonmetric Data; Perceptual versus Preference Maps," Apas Papers 101, Academic Public Administration Studies Archive - APAS.
    4. POPESCU Alina Irina, 2012. "Essentials of University Strategy Development in the Field of Lifelong Learning," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
    5. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    educational marketing; Romanian higher education; marketing metaphors; seven metaphors model; social innovation;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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