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Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital

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  • Adamska Małgorzata

    (Opole University of Technology)

Abstract

The dynamically changing social-economic environment in which universities operate required from them in the recent years taking measures aimed at introducing significant changes in the area of conducted marketing activity. However, a typical composition of marketing instruments requires a different approach due to the specific character of the branch and the targeted client.

Suggested Citation

  • Adamska Małgorzata, 2018. "Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital," Marketing of Scientific and Research Organizations, Sciendo, vol. 30(4), pages 35-56, December.
    • Handle: RePEc:vrs:mosaro:v:30:y:2018:i:4:p:35-56:n:3
    DOI: 10.14611/minib.30.12.2018.12
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    References listed on IDEAS

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    1. Luminiţa NICOLESCU, 2009. "Applying Marketing To Higher Education: Scope And Limits," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
    2. Stokburger-Sauer, Nicola & Ratneshwar, S. & Sen, Sankar, 2012. "Drivers of consumer–brand identification," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 406-418.
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