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Customer Relationship Management - A Major Element Of The Companys Business Strategy


  • DUMITRU, Nicoleta Rossela
  • AVRAM, Emanuela Maria
  • EDU, Tudor


The present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the knowledge-based society, Academic Marketing is becoming more and more important because “higher education guarantees the one who has benefited from it a higher salary, a long activity on the labour market, an increased carrier mobility and a high quality of life. (Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou , 2007, p. 980)

Suggested Citation

  • DUMITRU, Nicoleta Rossela & AVRAM, Emanuela Maria & EDU, Tudor, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 22-29, September.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:3:p:22-29

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    academic marketing; knowledge-based society; quality; satisfaction;

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions


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