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Higher Education Student Choice Influencing Factors


  • AVRAM, Emanuela Maria


Making the decision to invest in your own higher education is extremely complex as higher education has an essential role in the professional formation. Understanding higher education as a knowledge acquisition and formation process, it must be emphasized that the providers within this process aim mainly at satisfying at a high level the needs of the consumers (Vrontis Demetris, et al., 2007, p.980). Nonetheless, higher education institutions have been confronted lately with the decrease in the number of students, and thus knowing the factors that influence the students' decision making process represents a useful source of information for academic management with a view to adopting some optimal decisions regarding the attraction and retention of students.

Suggested Citation

  • AVRAM, Emanuela Maria, 2012. "Higher Education Student Choice Influencing Factors," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 59-64, June.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:59-64

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    References listed on IDEAS

    1. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
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    More about this item


    influencing factors; choice process; student; university;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions


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