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Website Content Quality In Terms Of Perceived Image Of Higher Education Institution

Author

Listed:
  • Robert Stefko

    (University of Presov in Presov, Faculty of Management)

  • Richard Fedorko

    (University of Presov in Presov, Faculty of Management)

  • Radovan Bacik

    (University of Presov in Presov, Faculty of Management)

Abstract

The main objective of the article is to clarify the importance of different types of website content found on websites of higher education institutions in relation to the image – reputation perceived by their students – customers based on the analysis. Specifically, the analysis focused on the content found in the sections Information about the study and News and events. The analysis focused on the higher education institution of economic and economic-management type that actively communicates with its existing students as well as prospective students online. The results of the analysis are based on responses from 400 respondents - 20.83 % of the total number of students studying at the selected educational institution. Based on the findings it can be concluded that the correlation coefficients found in both cases - contents of the website - were significantly low. In the case of the section "Information about the study” the analysis did not reveal a significant relationship between variables, however, in the case of the section "News events” the analysis found a positive relationship. This relationship was described using the regression equation. The results of the analysis should serve higher education institutions as a tool for better understanding of their target groups’ preferences in order to optimize online reputational management activities.

Suggested Citation

  • Robert Stefko & Richard Fedorko & Radovan Bacik, 2016. "Website Content Quality In Terms Of Perceived Image Of Higher Education Institution," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(2), pages 153-163, June.
    • Handle: RePEc:pcz:journl:v:13:y:2016:i:2:p:153-163
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    References listed on IDEAS

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    Cited by:

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    2. Aurelia DUMITRU & Andrei Bogdan BUDICÄ‚ & Adrian Florin BUDICÄ‚, 2017. "The Characteristics Of The Information Contained In The Synthesis Reports," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(1), pages 125-135, August.
    3. Fedorko Igor & Bacik Radovan & Gavurova Beata, 2018. "Technology acceptance model in e-commerce segment," Management & Marketing, Sciendo, vol. 13(4), pages 1242-1256, December.
    4. Róbert Štefko & Vladimira Steffek, 2018. "Key Issues in Slow Fashion: Current Challenges and Future Perspectives," Sustainability, MDPI, vol. 10(7), pages 1-11, July.
    5. Catalina Rus-Casas & Dolores Eliche-Quesada & Juan D. Aguilar-Peña & Gabino Jiménez-Castillo & M. Dolores La Rubia, 2020. "The Impact of the Entrepreneurship Promotion Programs and the Social Networks on the Sustainability Entrepreneurial Motivation of Engineering Students," Sustainability, MDPI, vol. 12(12), pages 1-20, June.

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