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Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania

Author

Listed:
  • Mihai Papuc

    (Romanian-American University, Faculty of Management-Marketing)

  • Tudor Edu

    (Romanian-American University, Faculty of Management-Marketing)

  • Iliuta Costel Negricea

    (Romanian-American University, Faculty of Management-Marketing)

Abstract

The present paper aims to identify coordinates of the buying behaviour prior to the Easter celebration displayed by people shopping from large surface stores in Bucharest, Romania. Through a comprehensive semi-structured, disguised and direct observation performed by people based on an observation guide with 7 topics conducted in three Kaufland stores located in various parts of Bucharest, quantitative and qualitative peculiarities of the buying and consumption behaviour of 413 individuals were uncovered. The findings of this study display the product categories, types and brands chosen by shoppers in large surface stores as well as coordinates of the in-store behaviour, rendering a detailed image of the conclusions prompted by the buying decision-making process with tremendous significance for the retail sector in Romania.

Suggested Citation

  • Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.
    • Handle: RePEc:pcz:journl:v:10:y:2014:i:2:p:151-160
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    References listed on IDEAS

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    1. Robert Stefko & Peter Dorcak & Frantisek Pollak, 2011. "Shopping On The Internet From The Point Of View Of Customers," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 4(1), pages 1-238, September.
    2. Mihai Papuc & Tudor Edu, 2013. "Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 227-240, September.
    3. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
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    Cited by:

    1. Paula Bajdor & Tomasz Lis & Aleksandra Ptak, 2016. "The role of information/knowledge flow in the clients? purchasing decisions," Proceedings of Business and Management Conferences 3406067, International Institute of Social and Economic Sciences.
    2. Robert Stefko & Richard Fedorko & Radovan Bacik, 2016. "Website Content Quality In Terms Of Perceived Image Of Higher Education Institution," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(2), pages 153-163, June.

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