Generational cohorts and their attitudes toward advertising
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- László Kovács, 2019. "Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(1), pages 97-121.
- Hiram Ting & Winnie Wong & Ernest Run, 2016. "Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Malaysia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(11), pages 279-279, October.
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