IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v5y2015i3p32-41.html
   My bibliography  Save this article

Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study

Author

Listed:
  • HALLIER, Marie Christin

Abstract

There is a growing engagement in a better understanding of the relation between “Life and Medicine”, medical schools becoming more innovative, by combining art and medicine, while marketing is challenged to spread the healing further by focusing on customer’s needs and helping them. The following case is a documentation of effects by art therapy stabilizing the subjective life-quality of the today’s healthcare “customer”, the patient, while proving a better understanding, compassion and empathy in the interaction.

Suggested Citation

  • HALLIER, Marie Christin, 2015. "Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 32-41, September.
  • Handle: RePEc:hmm:journl:v:5:y:2015:i:3:p:32-41
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v5i3/6.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Holistic healing practices; Patient-driven health care service; Combined art and medicine; Marketing challenges;
    All these keywords.

    JEL classification:

    • I - Health, Education, and Welfare
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:5:y:2015:i:3:p:32-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.