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Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail

Author

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  • PURCAREA, Ioan Matei

Abstract

Digital marketplace, digital customer engagement, digital ecosystems are terms used commonly today. While applying creativity in leveraging data, analytics, and technology, marketers are more and more preoccupied with customer privacy and trust, CX ingredients, and predictive CX platforms as CX future in the digital world. There is an obvious advance of the metaverse-related activities including in e-commerce retail, now being the right time to take the smart strategic decision to start experimenting in the metaverse. There is no doubt about companies’ continuous challenge to improve DCX.

Suggested Citation

  • PURCAREA, Ioan Matei, 2022. "Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 13-21, October.
    • Handle: RePEc:hmm:journl:v:12:y:2022:i:3:p:13-21
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v12i3/3.pdf
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    More about this item

    Keywords

    Digital Marketplace; Digital Customer Engagement; Digital Ecosystems; Customer Privacy and Trust; CX Future; Metaverse; E-Commerce; DCX;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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