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A New Revolution in Marketing and Sales or a Role Redefinition?

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2023. "A New Revolution in Marketing and Sales or a Role Redefinition?," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 04-08, July.
    • Handle: RePEc:hmm:journl:v:13:y:2023:i:2:p:04-08
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v13i2/1.pdf
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    References listed on IDEAS

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    1. PURCAREA, Theodor, 2023. "Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 04-11, February.
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    Cited by:

    1. PURCAREA, Theodor, 2023. "Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 04-10, September.

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