IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v5y2015i1p23-29.html
   My bibliography  Save this article

The coordinates of quality and satisfying the consumers’ needs

Author

Listed:
  • BUDACIA, Andreea
  • PERJU-MITRAN, Alexandra

Abstract

Quality is a dynamic concept, because the demands of the technical progress impose to production the creation and permanent realization of new modern products with superior characteristics and performances. Quality is, in the long run, defined by the client, while the management ensures the overfulfilment of the client’s demands and expectations. At the managerial level, it is essential to have a product that responds to the clients’ needs and the conformity with certain standards is just one of the multiple ways that lead towards this purpose. The conformity of products and services is connected through their nature with static standards and specifications, while quality represents a mobile target.

Suggested Citation

  • BUDACIA, Andreea & PERJU-MITRAN, Alexandra, 2015. "The coordinates of quality and satisfying the consumers’ needs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 23-29, March.
    • Handle: RePEc:hmm:journl:v:5:y:2015:i:1:p:23-29
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v5i1/5.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Quality; The Management of Quality; Consumer Satisfaction;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:5:y:2015:i:1:p:23-29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.