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Agile Marketing and Empowered E-Commerce

Author

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  • PURCAREA, Ioan Matei

Abstract

There is an obvious impact of online shopping habits and user behavior trends on e-commerce performance. We are witnessing significant preoccupations with DTC CPG e-commerce strategy and empowered e-commerce, as well as regarding trade reinvention with the help of eB2B platforms. Marketing leaders are more and more concerned with the agile marketing and technological priorities delivering improved CX in 2022. And without doubt, poor speed and agility are among the most common challenges to Ecommerce success.

Suggested Citation

  • PURCAREA, Ioan Matei, 2022. "Agile Marketing and Empowered E-Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 15-25, March.
    • Handle: RePEc:hmm:journl:v:12:y:2022:i:1:p:15-25
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v12i1/2.pdf
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    More about this item

    Keywords

    DTC CPG E-Commerce Strategy; Empowered E-Commerce; Agile Marketing; Technological Priorities; CX;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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