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AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies

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  • PURCAREA, Ioan Matei

Abstract

Engaged in a process of continuous learning, it is now the real time to reflect and act by better understanding buyer moves between marketing, sales and CX waiting rooms, and improving mixed endeavors of marketing, sales and customer support. That means including rethinking the sales-marketing relationship by better understanding the customer journey, and how the account driven go-to-market, as B2B marketing future foundation, take it to a more advanced stage the account-based experience, the sales-marketing relationship being totally reshaped by AI, more opportunities being created. We are seeing how sales and marketing teams are benefitting of AI agents, increasing their focus on building an AI digital marketing department progressing towards an easy-to-use system.

Suggested Citation

  • PURCAREA, Ioan Matei, 2025. "AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(2), pages 19-25, May.
    • Handle: RePEc:hmm:journl:v:15:y:2025:i:2:p:19-25
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v15i2/3.pdf
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    More about this item

    Keywords

    Digital Marketing; AI Integration; ABM; ABX; Account-Driven GTM; Gen AI-Powered Tools;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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