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Digital Marketer: Facing Digital Marketing Opportunities

Author

Listed:
  • NEGRICEA, Costel Iliuta
  • PURCAREA, Ioan Matei

Abstract

We are witnessing the emergence of new ecosystems thanks to digital disruption, marketers being challenged to bring marketing operations into the digital era, enhance the customer journey and shift consumer behavior with the help of the digital tools, while actively encouraging feedback from users, and building a circle of trust with the company’s audience. Recent findings showed clear differences of consumers’ preferences and of what marketers say they’re doing with digital technology. Responsibly thinking to the business prestigious marketing solutions providers try to better understand the connections among business functions and applications and identify the digital opportunities.

Suggested Citation

  • NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 20-25, September.
    • Handle: RePEc:hmm:journl:v:5:y:2015:i:3:p:20-25
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v5i3/4.pdf
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    More about this item

    Keywords

    Digital marketer; Digital disruption; Digital transformations; Digital technologies; Digital opportunities;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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