IDEAS home Printed from https://ideas.repec.org/p/nsu/apasro/93.html
   My bibliography  Save this paper

A Phenomenographic Analysis of the Social Marketing Concept

Author

Listed:
  • Alves, Helena
  • Mainardes, Emerson Wagner

Abstract

Social marketing has experienced substantial growth over the last three decades and its utilization has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what these definitions should contain have prevented its consolidation as an area of study. Since current students will be the upcoming marketers, it is important to analyze their understanding about the social marketing concept. In this sense this research aims to understand the importance of social marketing as perceived by marketing students and to compare the perceptions of what is social marketing among undergraduate and master's degree marketing students.

Suggested Citation

  • Alves, Helena & Mainardes, Emerson Wagner, 2010. "A Phenomenographic Analysis of the Social Marketing Concept," Apas Papers 93, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:93
    as

    Download full text from publisher

    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/119
    Download Restriction: no

    References listed on IDEAS

    as
    1. Ani Matei & Lucica Matei & Teodora Dinu, 2009. "Marketing of Local Public Services under the Reduction of Administrative Expenditures," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 07-28, March.
    2. Eric Miller, 2008. "An Assessment of CES and Cobb-Douglas Production Functions: Working Paper 2008-05," Working Papers 19992, Congressional Budget Office.
    3. Matei, Ani & Matei, Lucica, 2010. "Reducing the Administrative Expenditures as Source for Increasing the Efficiency of Local Governance under Conditions of the Financial Crisis," Apas Papers 150, Academic Public Administration Studies Archive - APAS.
    4. Matei, Lucica & Dinu, Teodora, 2010. "Proceedingsā€œRegulation and Best Practices in Public and Nonprofit Marketingā€," MPRA Paper 24725, University Library of Munich, Germany, revised 01 Aug 2010.
    5. Gilles Mourre, 2009. "Underutilisation of Labour in (Continental Western) Europe: A Detailed GDP Accounting Perspective," Working Papers CEB 09-050.RS, ULB -- Universite Libre de Bruxelles.
    6. Rainer Klump & Peter McAdam & Alpo Willman, 2007. "The long-term sucCESs of the neoclassical growth model," Oxford Review of Economic Policy, Oxford University Press, vol. 23(1), pages 94-114, Spring.
    7. Gheorghe Zaman & Zizi Goschin, 2007. "Elasticity of Substitution for Production Functions in Romania and other Countries," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(507)), pages 3-12, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Matei, Lucica & Matei, Ani, 2011. "European regulation of the market of services and national transposition," MPRA Paper 31470, University Library of Munich, Germany, revised 10 Jun 2011.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:93. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ani Matei). General contact details of provider: http://edirc.repec.org/data/fasnsro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.