IDEAS home Printed from https://ideas.repec.org/p/nsu/apasro/74.html
   My bibliography  Save this paper

Are we teaching social marketing properly?

Author

Listed:
  • Alves, Helena
  • Wagner Mainardes, Emerson

Abstract

Social marketing has experienced substantial growth over the last three decades and its utilisation has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what these definitions should contain have prevented its consolidation as an area of study. Since current students will be the upcoming marketers, it is important to analyse their understanding about the social marketing concept. In this sense this research aims to understand the importance of social marketing as perceived by marketing students and to compare the perceptions of what is social marketing among undergraduate and master's degree marketing students.

Suggested Citation

  • Alves, Helena & Wagner Mainardes, Emerson, 2010. "Are we teaching social marketing properly?," Apas Papers 74, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:74
    as

    Download full text from publisher

    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/104
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:74. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ani Matei). General contact details of provider: http://edirc.repec.org/data/fasnsro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.