IDEAS home Printed from https://ideas.repec.org/a/spr/irpnmk/v20y2023i4d10.1007_s12208-022-00359-x.html
   My bibliography  Save this article

Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic

Author

Listed:
  • Rocco Palumbo

    (University Rome “Tor Vergata”)

Abstract

The upsurge of the Coronavirus disease (Covid-19) pandemic highlighted the vulnerability of cultural tourism to unprecedented crisis constraining the individual freedom to travel. Museums and cultural institutions have been prompted to reconfigure their organizational structures and service offering to survive the backlash of the pandemic. However, literature does not agree on the initiatives which are most effective in augmenting their viability in the post-Covid-19 era. This study captures evidence from initiatives undertaken by a large sample (n = 2,968) of Italian museums and cultural institutions to thrive amidst the Covid-19 pandemic. A regression analysis was designed to investigate how innovations in the service offering influence the organizational attractiveness of museums and cultural institutions. Social networking enabled organizations to maintain meaningful exchanges with the audience amidst the pandemic. Initiatives aimed at enriching the service offering and emphasizing the authenticity of the cultural heritage boosted the museums and cultural institutions’ organizational attractiveness.

Suggested Citation

  • Rocco Palumbo, 2023. "Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(4), pages 905-926, December.
    • Handle: RePEc:spr:irpnmk:v:20:y:2023:i:4:d:10.1007_s12208-022-00359-x
    DOI: 10.1007/s12208-022-00359-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12208-022-00359-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12208-022-00359-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bruno S. Frey & Andre Briviba, 2021. "A policy proposal to deal with excessive cultural tourism," European Planning Studies, Taylor & Francis Journals, vol. 29(4), pages 601-618, April.
    2. Stanislav Hristov Ivanov & Craig Webster & Elitza Stoilova & Daniel Slobodskoy, 2022. "Biosecurity, crisis management, automation technologies and economic performance of travel, tourism and hospitality companies – A conceptual framework," Tourism Economics, , vol. 28(1), pages 3-26, February.
    3. Dobrica Jovicic, 2016. "Cultural tourism in the context of relations between mass and alternative tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(6), pages 605-612, May.
    4. Francesca Petrei & Lorenzo Cavallo & Maria Teresa Santoro, 2020. "Cultural tourism: an integrated analysis based on official data," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1705-1724, December.
    5. Manca, Stefania & Passarelli, Marcello & Rehm, Martin, 2022. "Exploring tensions in Holocaust museums’ modes of commemoration and interaction on social media," Technology in Society, Elsevier, vol. 68(C).
    6. Mario Siglioccolo & Mirko Perano & Alfonso Siano & Marco Pellicano & Ian Baxter, 2016. "Exploring services provided by top Italian museums websites: what are they used for?," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 7(2), pages 141-158.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Federico Benassi & Marica D'Elia & Francesca Petrei, 2021. "The “meso” dimension of territorial capital: Evidence from Italy," Regional Science Policy & Practice, Wiley Blackwell, vol. 13(1), pages 159-175, February.
    2. Ping Zhang & Kaijun Cao, 2023. "Understanding the Uncivilized Tourism Behavior of Tourists: A Planned Behavior Model Based on the Perspectives of Cognitive Dissonance and Neutralization," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    3. Yugang He & Guihua Bai, 2023. "Quantifying the ‘Yellow Card Policy’ Effect: An Intervention Analysis of Chinese Tourist Migration to South Korea amidst the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(21), pages 1-15, November.
    4. Ali Shakir Zaidan & Khai Wah Khaw & Chew XinYing & Alhamzah Alnoor & Yuvaraj Ganesan & Abdullah Mohammed Sadaa, 2023. "Influence of Organizational Contingencies on Financial Performance: Mediating Role of Crisis Management," Central European Business Review, Prague University of Economics and Business, vol. 2023(2), pages 37-59.
    5. Valentina Ndou & Gioconda Mele & Eglantina Hysa & Otilia Manta, 2022. "Exploiting Technology to Deal with the COVID-19 Challenges in Travel & Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(10), pages 1-25, May.
    6. Li, Xunhuan & Wang, Yongsheng & Wang, Zhaosheng, 2024. "Quantifying the industrial development modes and their capability of realizing the ecological value in rural China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    7. Azmat Gani, 2022. "Using a consumer choice model to explain the effect of the newly developed oxford COVID-19 government stringency measure on hotel occupancy rates," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(6), pages 4313-4333, December.
    8. Francis Albert R. Somera & Krassie Petrova, 2024. "A Change Management View on Technology Adoption in Hotel Organizations: A Review and a Conceptual Framework," Businesses, MDPI, vol. 4(4), pages 1-21, November.
    9. Martina Nannelli & Niccolò Innocenti & Luciana Lazzeretti, 2024. "The digitalization of cultural heritage in Smart City context," Working Papers - Business wp2024_03.rdf, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa.
    10. Nansy Kouroupi & Theodore Metaxas, 2023. "Can the Metaverse and Its Associated Digital Tools and Technologies Provide an Opportunity for Destinations to Address the Vulnerability of Overtourism?," Tourism and Hospitality, MDPI, vol. 4(2), pages 1-19, June.
    11. Vishwakarma, Laxmi Pandit & Singh, Rajesh Kr & Mishra, Ruchi & Demirkol, Denizhan & Daim, Tugrul, 2024. "The adoption of social robots in service operations: A comprehensive review," Technology in Society, Elsevier, vol. 76(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:20:y:2023:i:4:d:10.1007_s12208-022-00359-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.