Content
2023, Volume 14, Issue 2
- 123-138 Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context
by Susmita Suggala & Bharati Pathak & Sujo Thomas - 139-155 Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
by Suraj Shah & Maurvi Vasavada & Mahendra Sharma - 156-170 The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment
by Surasak Suthongwan & Chanongkorn Kuntonbutr - 171-189 Antecedents and outcomes of omnichannel retail customer experience
by Hai Ninh Nguyen & Manh Dung Tran - 190-201 Mobile apps personalisation and shareability as drivers of students' choices
by Kleopatra Konstantoulaki & Kostas Kaimakis & Panagiotis Kaldis & Ioannis Rizomyliotis - 202-224 Stimulators of impulse buying behaviour: an analysis of Pakistan's readymade garment buyers
by Nainan Nawaz & Hina Rehman & Sadaf Kashif - 225-235 The effect of distribution strategy and price on buying decisions minimarkets in Surabaya City, Indonesia
by Slamet Riyadi & Donny Arif
2023, Volume 14, Issue 1
- 1-22 Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation
by Farzaneh Ghorbani Moghadam & Amir Mohammad Fakoor Saghih - 23-38 Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
by Kalender Özcan Atilgan & Murat Bayindir - 39-60 Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z
by Irfan Fadhilah & Daniel Tumpal H. Aruan - 61-86 Factors influencing consumer intention to use social commerce
by Zaki Shoheib & Emad A. Abu-Shanab - 87-106 Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intention
by Nezahat Ekici & Tuğba Özbölük - 107-122 How trust and perceived risk create consumer purchase intention in the context of e-commerce: moderation role of eWOM
by Dudi Amarullah
2022, Volume 13, Issue 4
- 391-410 Social media communication and consumer decision making: an empirical perspective
by Sumit Sangwan & Supran Kumar Sharma - 411-424 The effect of country of origin on the perceived quality of e-services
by Zhuofan Zhang & Fernando R. Jiménez & Shuang Yang - 425-442 Augmented and virtual reality effects on social responsibility in retail
by Kaylyn Wenzel & Lauren Copeland - 443-465 The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour
by Joonyong Park & Renee B. Kim - 466-489 Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing
by Farah S. Choudhary & Alka Sharma - 490-512 An exploration of online marketplace quality dimension and relationship with purchase intention: the mediating roles of trust and e-WOM
by Priyadarshi Ranjan & G.V.R.K. Acharyulu
2022, Volume 13, Issue 3
- 259-279 Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry
by Mehruba Haque & Amy Wong - 280-299 Effectiveness of in-game advertisements within role-playing games
by Luis Guerra & Deepak Saxena - 300-318 Workplace mindfulness and customer satisfaction: an investigation in hospitality industry based on Booking.com overall ratings
by Eser Erdurmazlı & Haluk Erdem & Ufuk Türen & Yunus Gökmen & Gökdeniz Kalkın - 319-333 Interactive websites of e-malls instigate intentions to generate e-WoM
by Tahir Mumtaz Awan & Tayyaba Latif & Faheem Aslam & Tayyba Fatima - 334-359 The determinants of e-tourism websites for tourists while selecting a travel destination
by Sheshadri Chatterjee & Dipasree Majumdar & Sanjay Misra & Robertas Damasevicius - 360-389 The impact of new e-retailer's policy information on post-purchase services towards customer satisfaction
by E. Noble Kennedy & Goutam Kumar Kundu
2022, Volume 13, Issue 2
- 137-156 Twenty years of online customer experience: a bibliometric review and research agenda
by Mehak Goyal & Pankaj Deshwal - 157-189 Digital luxury retailing and the COVID-19 pandemic: a qualitative study
by Giuseppe Colella & Cesare Amatulli - 190-205 A strategic framework for non-intrusive mobile marketing campaigns
by Saurabh Mittal & Vikas Kumar - 206-223 Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran)
by Mahshid Janmohammadi - 224-241 Investigating last-mile delivery options on online shoppers experience and repurchase intention
by Salini Devi Rajendran & Siti Norida Wahab - 242-258 NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain
by Paula Núñez Milán & Manuel Palomar Sanz & Yoan Gutiérrez Vázquez
2022, Volume 13, Issue 1
- 1-24 The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach
by Alaeddin Ahmad & Dana Kakeesh & Mohammad Abuhashesh - 25-42 Effect of gender and unplanned shopping on healthy product buying and digital technology use
by Vikas Agrawal & Dale Cake & George Gresham - 43-64 Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
by Asphat Muposhi & Chengedzai Mafini & Roy Marlon Shamhuyenhanzva - 65-82 Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study
by Ravi Narayanaswamy & Richard A. Heiens - 83-104 Do health-brand fan pages satisfy their consumers' desires?
by Gricel Castillo & Lorena Carrete & Pilar Arroyo - 105-135 Shopping orientations and its influence on online purchase intention: a study of young adults
by Daly Paulose Meppurath & Roshna Varghese
2021, Volume 12, Issue 4
- 323-338 Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion
by Kimberly Thomas-Francois & Simon Somogyi - 339-356 The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities: the role of gender
by Matti J. Haverila & Kai Haverila & Caitlin McLaughlin - 357-372 The effect of brand love on the electronic word-of-mouth and repurchase intention
by Süleyman Çelik & Yusuf Volkan Topuz - 373-393 Understanding the determinants of mobile retailing adoption and usage behaviour
by Sridhar Vaithianathan & Vishal Mishra & Ankur Srivastava - 394-413 The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector
by Tornike Khoshtaria & Arian Matin & Metin Mercan & Davit Datuashvili - 414-430 Factors influencing purchase intention of store brands in organised fashion retail
by Aradhana Gandhi & Sonali Bhattacharya
2021, Volume 12, Issue 3
- 215-231 The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania
by Fortesa Haziri & Ina Pagria & Miloslava Chovancová - 232-253 Consumer acceptance of virtual reality when browsing for apparel
by Jennifer Johnson Jorgensen & Katelyn Sorensen - 254-284 Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
by Deependra Singh & Naval Bajpai & Kushagra Kulshreshtha - 285-305 The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options
by Ngoc Trang Thi Nguyen & Yoonjae Lee - 306-322 The impact of digital sales channels on web sales: evidence from the USA's largest online retailers
by Ravi Narayanaswamy & Richard A. Heiens
2021, Volume 12, Issue 2
- 111-132 Promocode: an examination of the outcome expectations in shopping apps
by Ree C. Ho & Ali Shafiq - 133-155 Social media and the decision-making process: empirical evidence from Yemen
by Wail Alhakimi & Ramzi Alwadhan - 156-170 Examining the risk factors affecting the image of online stores in Malaysia
by Noorshella Binti Che Nawi & Abdullah Al Mamun & Noorul Azwin Md Nasir & Nurul Hasliana Binti Hamsani - 171-195 Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
by Beheruz N. Sethna & Sunil Hazari & Cheryl O'Meara Brown - 196-213 Facilities planning in retailing and value generation among urban consumers
by Rajagopal
2021, Volume 12, Issue 1
- 1-18 How to satisfy him and her, and get loyalty in mobile commerce shopping application
by Panitharn Juntongjin - 19-35 Which are online shopping determinants? Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India
by Navneet Gera & Davide Di Fatta & Rinki Garg & Shivani Malik - 36-51 Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits
by Changhyun Nam & Young Do Kim - 52-68 A conjoint analysis of customers' preferences for e-banking channels
by Noopur Saxena & Navneet Gera & Kritika Nagdev & Davide Di Fatta - 69-88 Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression
by A.F.M. Jalal Ahamed & Yam B. Limbu & Md. Al Mamun - 89-109 Effects of consumer personal characteristics and psychological factors on nostalgia marketing
by Kyunghee Kim & Ahreum Hong & Yannan Li
2020, Volume 11, Issue 4
- 326-342 Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens
by M.M. Sulphey & Mohammad Rishad Faridi - 343-351 Self-congruity and brand loyalty - an innovation of diffusion approach
by P. Praveen Babu & S. Prabakar - 352-368 Does spiritual intelligence contribute to sales force effectiveness?
by V. Kalyani & R. Saravanan - 369-383 Generational difference as predictors of financial behaviour
by M.M. Sulphey & Shaha Faisal - 384-428 Digital marketing: a quantitative approach on the scientific production
by Danilo Magno Marchiori & Arminda Maria Finisterra Do Paço & Helena Maria Batista Alves & Paulo Alexandre De Oliveira Duarte & Ricardo José De Ascensão Gouveia Rodrigues
2020, Volume 11, Issue 3
- 217-238 Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges
by Mohammad Hamdi Al Khasawneh & Natalie Haddad - 239-258 The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan
by Rand Al-Dmour & Emilia Al Haj Dawood & Hani Al-Dmour & Ra'ed Masa'deh - 259-277 Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review
by Ana Reyes-Menendez & Jose Ramon Saura & Pedro Palos-Sanchez - 278-306 Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth
by Ahmad Samed Al-Adwan & Husam Kokash & Ahmad Al Adwan & Alaa Alhorani & Husam Yaseen - 307-322 Wooing the consumer in a six-second commercial! Measuring the efficacy of bumper advertisements on YouTube
by Jay P. Trivedi & Siddharth Deshmukh & Amit Kishore
2020, Volume 11, Issue 2
- 113-142 Factors influencing the acceptance of smart homes in Jordan
by Ibrahim Mashal & Ahmed Shuhaiber & Mohammad Daoud - 143-160 Building customer engagement and brand loyalty through online social media: an exploratory study
by Sombala Ningthoujam & Reshmi Manna & Vikas Gautam & Sandeep Chauhan - 161-183 Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation
by Sumit Kumar & Bibhas Chandra - 184-198 The importance of electronic word-of-mouth on consumer perception of content marketing
by Benedikt Hirschfelder & Joel Mugove Chigada - 199-215 The impact of social media on consumer awareness towards buying copy brand
by Ahmad Al Adwan
2020, Volume 11, Issue 1
- 1-23 Investigating the impact of atmospherics and online flow cues on visiting intentions: the case of Jordan' virtual tourist centre
by Tamather Shatnawi & Laila Ashour & Dana Kakeesh - 24-49 An exploration of online shopping convenience dimensions and their associations with customer satisfaction
by Sergio Palacios & Minjoon Jun - 50-80 Differences between mobile and non-mobile buyers: comparing attitudinal, motive-related, and media behaviour
by Michael Groß - 81-111 Attribution modelling in an omni-channel environment – new requirements and specifications from a practical perspective
by Ole Nass & José Albors Garrigós & Hermenegildo Gil Gómez & Klaus-Peter Schoeneberg
2019, Volume 10, Issue 4
- 333-350 Reference group influence on user connections with social networking sites: a study of Facebook
by Yujie Wei & Feisal Murshed - 351-367 Message strategy of promotional e-mails in India: a content analysis
by Utkarsh & Nimit Gupta - 368-388 Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success
by Ali Tarhini & Ali Abdallah Alalwan & Raed S. Algharabat - 389-405 Customer satisfaction, loyalty and switching intent in retail service settings
by Aakash Kamble & Shubhangi Walvekar - 406-424 Buying intention, acceptability and frequency of purchase: analysing their determinants using SEM
by Davide Di Fatta & Navneet Gera & Nishith Kumar Mishra - 425-440 Retail service quality, satisfaction, and trust: the key to shopper loyalty in the context of the Indonesian traditional market
by Moh Farid Najib & Adila Sosianika
2019, Volume 10, Issue 3
- 209-229 The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
by Luis Hernan Contreras Pinochet & Evandro Luiz Lopes & Priscila Graziele Araujo & Ricardo Luiz Pereira Bueno - 230-243 Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty
by Siti Nurlaela & Ujang Sumarwan & Mukhamad Najib - 244-259 Preference criteria for online shopping among university students
by Amiruddin Ahamat & Muhamad Sham Bin Shahkat Ali - 260-282 Online purchasing: the role of web experience factors
by Noor Akma Mohd Salleh & Norbani Che Ha & Philip J. Kitchen & Amrul Asraf Mohd-Any - 283-308 The Colombian electronic consumer: analysis of the leading factors of e-commerce use
by Javier A. Sánchez-Torres & Francisco Javier Arroyo-Cañada & Sandra Patricia Rojas-Berrio & Oscar Javier Robayo-Pinzón & Winston Fontalvo-Cerpa - 309-331 Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing
by Pradeep Kautish & Sushil Kumar Rai
2019, Volume 10, Issue 2
- 95-117 A brand view on the user acceptance of mobile apps: an evidence from India in the multi-channel context
by Nithya Murugan & Jayanth Jacob - 118-129 Success and failure factors of social media integration - insights from business experience
by Maha Al-Essa & Imene Ben Yahia - 130-149 A two-stage SEM-neural network analysis to predict drivers of m-commerce in India
by Khushbu Madan & Rajan Yadav - 150-172 Building brand advocacy on social media to improve brand equity
by Manisha Mathur - 173-207 Affect-based and personality-based trust and risk in social commerce
by Emad Abou-Elgheit
2019, Volume 10, Issue 1
- 1-25 Using a multicriteria approach to identify factors that influence e-tailing service quality
by André Luís Policani Freitas & Ana Carla De Souza Gomes Dos Santos - 26-44 Profiling consumers of private label brands in virtual retail environment - a cluster analytic approach
by Sumit Kumar & Bibhas Chandra - 45-59 An exploration of e-impulse buying
by Hemraj Verma & Shalini Singh - 60-77 Factors influencing consumers' purchase intention towards online group buying in Malaysia
by Yean Sien Liew & Mohammad Falahat - 78-94 Exploring the behaviour of Indian consumers towards online discounts
by S.K. Suman & Pallavi Srivastava & Shaili Vadera
2018, Volume 9, Issue 4
- 307-319 Shopping on the go: how walking influences mobile shopping performance
by Sarah M. Stanley & Cassandra C. Elrod & Nathan W. Twyman & Cui Zou - 320-343 The state of flow in social commerce: the importance of flow consciousness
by Carolina Herrando & Julio Jiménez-Martínez & María José Martín-De Hoyos - 344-365 Examining telegram users' motivations, technical characteristics, trust, attitudes, and positive word-of-mouth: evidence from Iran
by Davood Ghorbanzadeh & Hamid Reza Saeednia - 366-377 Conversion rate determinants in e-commerce websites. What about moderation effects?
by Davide Di Fatta & David Diwei Lu - 378-397 Service quality of online transactions: the PayPal case
by Costas Assimakopoulos & Eugenia Papaioannou & Christos Sarmaniotis
2018, Volume 9, Issue 3
- 207-229 College students' online purchase attitudes and intentions: gender, product type, and risk
by Jane McKay-Nesbitt & Chad Ryan & Sukki Yoon - 230-253 A two-stage approach for a reflective-formative hierarchical latent variable model for measuring customer loyalty: special case of Indian e-customers
by Thomas John Paul & Jayanth Jacob - 254-268 Understanding customers' expectations for delivering satisfactory and competitive services experience
by Andy Fred Wali & N. Gladson Nwokah - 269-287 Smartphone dependence among students: gender-based analysis
by Wajeeha Aslam & Imtiaz Arif & Kashif Farhat - 288-306 Interpretive structural modelling for e-impulse buying: an Indian study
by Hemraj Verma & Shalini Singh
2018, Volume 9, Issue 2
- 109-125 Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities
by Shampy Kamboj & Mayank Yadav & Zillur Rahman - 109-125 Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities
by Shampy Kamboj & Mayank Yadav & Zillur Rahman - 126-144 Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
by Hyunjoo Im & Young Ha - 126-144 Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
by Hyunjoo Im & Young Ha - 145-166 To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers
by Vasja Roblek & Mirjana Pejić Bach & Maja Meško & Andrej Bertoncelj - 145-166 To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers
by Vasja Roblek & Mirjana Pejić Bach & Maja Meško & Andrej Bertoncelj - 167-183 Demand hierarchy model and its measurement for online brand community participation
by Lihong Chen & Xinfeng Yan - 167-183 Demand hierarchy model and its measurement for online brand community participation
by Lihong Chen & Xinfeng Yan - 184-206 Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach
by Sajad Rezaei & Naser Valaei - 184-206 Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach
by Sajad Rezaei & Naser Valaei
2018, Volume 9, Issue 1
- 1-21 Understanding the role of web-benefits in cross-buying
by Vishal Vyas & Sonika Raitani - 1-21 Understanding the role of web-benefits in cross-buying
by Vishal Vyas & Sonika Raitani - 22-36 Consumers' perceptions on green and smart furniture innovation
by Ioannis Papadopoulos & Glykeria Karagouni & Marios Trigkas - 22-36 Consumers' perceptions on green and smart furniture innovation
by Ioannis Papadopoulos & Glykeria Karagouni & Marios Trigkas - 37-58 Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users
by Prince Dubey & Naval Bajpai & Sanjay Guha - 37-58 Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users
by Prince Dubey & Naval Bajpai & Sanjay Guha - 59-76 The role of communication channel in delivering service recovery in online shopping environment
by Na Young Jung & Yoo-Kyoung Seock - 59-76 The role of communication channel in delivering service recovery in online shopping environment
by Na Young Jung & Yoo-Kyoung Seock - 77-88 Online sales promotion in hedonic versus utilitarian product categories
by Ravi Narayanaswamy & Richard A. Heiens - 77-88 Online sales promotion in hedonic versus utilitarian product categories
by Ravi Narayanaswamy & Richard A. Heiens - 89-108 The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
by Yam B. Limbu & Ricard W. Jensen - 89-108 The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
by Yam B. Limbu & Ricard W. Jensen
2017, Volume 8, Issue 4
- 283-300 Social tie strength and virtual goods purchase decisions of online game players
by Ping Zhao & Chun Qiu - 301-315 The value of a network in the digital era: insights about Doctor Chat case study
by Davide Di Fatta & Francesco Cupido & Gandolfo Dominici - 316-330 Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction
by Yanfen You & Amit Bhatnagar & Sanjoy Ghose - 331-343 Effectiveness of female nudity in e-advertising
by Jacques Digout & Charbel Salloum & Leah Hajjar & Nahed Taha - 344-371 Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase
by Beheruz N. Sethna & Sunil Hazari & Blaise Bergiel
2017, Volume 8, Issue 3
- 185-211 Switching behaviour model in the Jordanian internet sector: an integration of the TPB and customer loyalty
by Husam Al Naimi & Mohammad Hamdi Al Khasawneh - 212-231 Measuring website quality: theoretical framework and practical implications for the agro-food sector in the European Alpine area
by Andrea Moretti & Michela Cesarina Mason & Davide Di Fatta - 232-257 Managing quality and customer trust in the e-retailing servicescape
by Patrick J. Bateman & Emre Ulusoy & Bruce D. Keillor - 258-282 Impacts of multimodal information on smartphones
by Dimitris Drossos & George Lekakos & Stamatoula Voulgari
2017, Volume 8, Issue 2
- 93-115 Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network users
by Smita Sharma & Asad Rehman - 116-135 Applying data mining method for marketing purpose in social networks: case of Tebyan
by Hani Sharifian & Mohammad Meisam Danesh Ashtiani & Nastaran Hajiheydari - 136-156 The determinants of website purchases: the role of e-customer loyalty and word-of-mouth
by Hélia Gonçalves Pereira & Margarida Cardoso & Pedro DionÃsio - 157-171 Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
by Sindy Chapa & Felipe Korzenny & Howard Rodriguez-Mori - 172-184 Consumer research, retailers and robots
by Don E. Schultz & Martin Block
2017, Volume 8, Issue 1
- 1-20 Drivers of online purchase intention on Singles' Day: a study of Chinese consumers
by Xiaqing Zhao & Hooi Lai Wan - 21-44 Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
by Khurram Sharif - 45-57 Consumers' attitude toward Facebook advertising
by Fátima Ferreira & Belem Barbosa - 58-76 Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
by Mohammad Hamdi Al Khasawneh & Rand Irshaidat - 77-90 Managing online environment cues: evidence from Generation Y consumers
by Matea Matic & Katija Vojvodic
2016, Volume 7, Issue 4
- 274-286 Lifestyles and internet: a new pathway for well-being sustainability
by Rosa Misso & Safwat H. Shakir Hanna & Gian Paolo Cesaretti & Maria Carmen De Angelis - 287-310 The digital economy: new e-business strategies for food Italian system
by Luisa Sturiale & Alessandro Scuderi - 311-321 Determinants of customer satisfaction in healthcare industry: the case of the Hellenic Red Cross
by Miltiadis Chalikias & Dimitris Drosos & Michalis Skordoulis & Nikos Tsotsolas - 322-334 The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population
by Ioannis Papaioannou & Irene Tzimitra-Kalogianni & Eleni Tegkelidou - 335-345 Management strategies and marketing operations in Greek tele-companies
by Nikolaos Katsonis & Georgios Anastasopoulos & Michael Sfakianakis - 346-365 E-shopping momentum: a conceptual framework
by Ashish Dubey & Sonika Raitani
2016, Volume 7, Issue 3
- 187-203 Evaluating customer-based brand equity in Iranian cell phone market
by Seyed Majid Elahi & Reza Kiani Mavi & Sepideh Najafi & Matin Tanbakouei Kashani - 204-228 Usability, interactivity, website personality and consumers' responses: a case of internet service provider
by Yosra Akrimi - 229-244 Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes
by Gandolfo Dominici & Matea Matić & Tindara Abbate & Davide Di Fatta - 245-271 Intention-to-participate in online group buying and consumer decision-making styles
by Varinder M. Sharma & Andreas Klein
2016, Volume 7, Issue 2
- 91-114 Young adults' perceptions of online service quality
by Amrul Asraf Mohd-Any & Nurul Shahnaz Mahdzan & Hassan Valinejad - 115-140 Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
by Urvashi Tandon & Ravi Kiran & Ash N. Sah - 141-158 Exploring services provided by top Italian museums websites: what are they used for?
by Mario Siglioccolo & Mirko Perano & Alfonso Siano & Marco Pellicano & Ian Baxter - 159-185 Understanding the price drivers of successful apps in the mobile app market
by Paolo Roma & Gandolfo Dominici
2016, Volume 7, Issue 1
- 3-21 Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flow
by Songpol Kulviwat & Yong Zhang & Jinyan Fan & Lu Zheng - 22-38 Whether or not to use a quick response code in the ad
by Füsun F. Gönül & Chun Qiu & Evan Zhou - 39-65 Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
by Ardalan Sameti & Hamidreza Khalili & Hassan Sheybani - 66-90 The usefulness of online reviews in financial services
by Monica D. Guillory & Ritu Lohtia & Naveen Donthu
2015, Volume 6, Issue 4
- 259-276 Is animation effective for advertising offensive products? Insights from an internet advertising experiment
by Pakakorn Rakrachakarn & George P. Moschis - 277-298 Top e-retailers of India: business model and components
by Prateek Kalia - 299-314 An internet information search channel evaluation model: the role of internet usage skills and psychological parameters
by Gaurav Khatwani & Gopal Das - 315-338 A multi-level text classifier for feedback analysis using tweets to enhance product performance
by Balamurugan Balusamy & Thusitha Murali & Aishwarya Thangavelu & P. Venkata Krishna - 339-358 An empirical analysis of online price dispersion in the Italian airline industry
by Paolo Roma & Fabio Zambuto & Gandolfo Dominici
2015, Volume 6, Issue 3
- 165-178 Digital sales negotiation stories
by Clemens Bechter & Fredric William Swierczek - 179-193 B2C social media value gap-model: a study of the Dutch online retailing
by Efthymios Constantinides & Lonieke Schepers & Sjoerd De Vries - 194-213 Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: an empirical check
by Preshth Bhardwaj & Gopal Das & Arpita Khare - 214-238 Empirical analysis of online purchase of kid's products by urban Indian parents
by Neena Sondhi - 239-258 Impact of internet and social media on organisational change of OTC medicines marketing management
by Vasja Roblek
2014, Volume 6, Issue 2
- 89-111 Influence of loyalty programmes on satisfaction and retail store loyalty
by S. Deepa & P. Chitramani - 112-127 Consumer initial acceptance and continued use of recommendation agents: literature review and proposed conceptual framework
by Xiaojing Sheng & Jianzhi Li & Mohammad Ali Zolfagharian - 128-163 Examining online and brick and mortar store channels switching behaviour among Malaysian consumers
by Abdolrazagh Madahi & Inda Sukati
2014, Volume 6, Issue 1
- 4-27 The latent potential of virtual communities as brand missionaries: implications from US and Korean bloggers
by Soonkwan Hong & Michael S. Minor - 28-51 Examining online channel selection behaviour among social media shoppers: a PLS analysis
by Sajad Rezaei & Wan Khairuzzaman Wan Ismail - 52-71 Impact of store image on store loyalty and purchase intention: does it vary across gender?
by Gopal Das - 72-87 The quality of websites and their impact on economic performance: the case of nurseries and gardening companies in the Italian 'Mezzogiorno' regions
by Emanuele Schimmenti & Antonino Galati & Valeria Borsellino
2013, Volume 5, Issue 4
- 287-316 Online reviews as a source of marketing research data: a literature analysis
by Michael Nche Tuma & Reinhold Decker - 317-339 The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
by Ritu Lohtia & Naveen Donthu & Monica D. Guillory - 340-358 Exploring demographic differences in the adoption of mobile money: M-PESA in Kenya
by Godwin C. Ariguzo & D. Steven White - 359-371 How do external reference prices influence online gift giving?
by Yun Kyung Oh & Ye Hu & Xin Wang & William T. Robinson
2013, Volume 5, Issue 3
- 187-198 Black Friday and Cyber Monday: a case study
by Maria Petrescu & Micah Murphy - 199-221 To be familiar or to be there? The roles of brand familiarity and social presence on web store image and online purchase intention
by Xiaoping Fan & Feng Liu & Jia Zhang - 222-241 Female consumers' fanning of companies on Facebook: the influence of generational cohort
by Karen H. Hyllegard & Jennifer Paff Ogle & Ruoh-Nan Yan & Amy R. Reitz - 242-264 Modelling the impact of 3D product presentation on online behaviour
by Raed S. Algharabat & Amjad A. Abu-ElSamen - 265-286 Tax issues for online retailers and consumers
by James G.S. Yang
2012, Volume 5, Issue 2
- 95-109 An exploratory study of sustainable apparel retailers on the internet
by Katelyn Fulton & Seung-Eun Lee - 110-127 Channel strategies, product types, and performance in the US retail industry
by Bau-Jung Chang - 128-146 Using CLV for modelling churn and customer retention
by Najmeh Abedzadeh & MohammadAli Nematbakhsh - 147-155 Retail sales in India - the need to go beyond enterprise-wide integration
by Reema Khurana & Poonam Garg