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The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan

Author

Listed:
  • Rand Al-Dmour
  • Emilia Al Haj Dawood
  • Hani Al-Dmour
  • Ra'ed Masa'deh

Abstract

In the last few years, a crucial business trend has been derived from the information systems (IS) discipline called 'mobile banking applications'. This trend has focused upon conducting financial banking services with the help of smart mobile devices, and now has attained great importance. This study aimed to highlight the importance of mobile banking applications within the banking sector in Jordan. Data were collected using a self-administrated questionnaire from 300 participants from three banks in Jordan. The results indicated that there were no statistically significant differences between the lifestyle patterns of mobile banking applications of users and non-users. However, the lifestyle patterns of users had some common themes; fashion consciousness, leadership traits, family concern, health consciousness, carefree, community conscious and practicality had significance impact on mobile applications users, but cost consciousness had no significance impact on the rate of usage of mobile banking applications by users. Based on the research findings, a number of recommendations are suggested.

Suggested Citation

  • Rand Al-Dmour & Emilia Al Haj Dawood & Hani Al-Dmour & Ra'ed Masa'deh, 2020. "The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 11(3), pages 239-258.
    • Handle: RePEc:ids:ijemre:v:11:y:2020:i:3:p:239-258
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    Citations

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    Cited by:

    1. Khalifa Al-Dosari, 2020. "The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 1295-1319, July.
    2. Areej Al-Khateeb & Dr. Kholoud Sudqi Al-Louzi, 2020. "An Exploratory Study on the Impact of Work/Life Balance and Employee Engagement on Talent Management and Organization Performance: A Case of Jordan Telecom and IT Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 617-647, July.
    3. Yuneline Mirza Hedismarlina & Rosanti Maria Firnandya Christian, 2023. "The Role of Digital Finance, Financial Literacy, and Lifestyle on Financial Behaviour," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 14(2), pages 97-115, December.
    4. Gede Cahyadi Putra & Ni Putu Yeni Astiti & Gusti Ngurah Bagus Gunadi, 2020. "The Exploring of Trust that Influences Customer's Intention to Use FinnTech M-Banking Application on Regional Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 407-421.

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