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E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter?

Author

Listed:
  • Karim Garrouch
  • Olfa Bouhlel
  • Mohamed Nabil Mzoughi

Abstract

This research aims to explain the relative attitude toward e-payment in an online shopping situation, based on the perception of the online retailer's ethics. Ethics have not been previously verified as a factor explaining the e-payment attitude and choice. The study verifies its indirect impact, via trust and perceived value on the relative attitude toward e-payment. A survey was carried out using a self-administered questionnaire filled by 225 Saudi consumers who used to shop online and who have the possibility to use e-payment tools. One dimension of the perceived ethics is shown to be an indirect determinant factor of the e-payment attitude: the fulfilment/reliability. Perceived value and security are also verified as factors enhancing the positive attitude toward the use of e-payment.

Suggested Citation

  • Karim Garrouch & Olfa Bouhlel & Mohamed Nabil Mzoughi, 2024. "E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter?," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 15(1), pages 46-67.
  • Handle: RePEc:ids:ijemre:v:15:y:2024:i:1:p:46-67
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