IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i5p4691-d1089344.html
   My bibliography  Save this article

Understanding the Uncivilized Tourism Behavior of Tourists: A Planned Behavior Model Based on the Perspectives of Cognitive Dissonance and Neutralization

Author

Listed:
  • Ping Zhang

    (School of Business, Xinjiang University, Urumqi 830091, China)

  • Kaijun Cao

    (School of Tourism Studies, Xinjiang University, Urumqi 830046, China
    Key Laboratory of Sustainable Development of Xinjiang’s Historical and Cultural Tourism, Xinjiang University, Urumqi 830046, China)

Abstract

Effectively regulating and managing the uncivilized tourism behavior of tourists is a key strategy for the sustainable development of tourism destinations. In this paper, the dissonance–neutralization model was proposed by integrating planned behavior, cognitive dissonance, and neutralization theories. Partial least squares structural equation modeling (PLS-SEM) was used to test the impact and effect of this model on the uncivilized tourism behavior of 387 tourists at natural heritage sites. Overall, the research results show the following: (1) Uncivilized tourism behavior is not only determined by behavioral intention and perceived behavioral control. Attitude, subjective norms, and perceived behavioral control also all have a significant influence on behavioral intention. (2) Cognitive dissonance is a parallel predictor of behavior. (3) Neutralization techniques can effectively reduce cognitive dissonance, thus allowing uncivilized tourist behavior to continue.

Suggested Citation

  • Ping Zhang & Kaijun Cao, 2023. "Understanding the Uncivilized Tourism Behavior of Tourists: A Planned Behavior Model Based on the Perspectives of Cognitive Dissonance and Neutralization," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4691-:d:1089344
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/5/4691/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/5/4691/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jonas De Vos & Patrick A. Singleton & Tommy Gärling, 2022. "From attitude to satisfaction: introducing the travel mode choice cycle," Transport Reviews, Taylor & Francis Journals, vol. 42(2), pages 204-221, March.
    2. Bruno S. Frey & Andre Briviba, 2021. "A policy proposal to deal with excessive cultural tourism," European Planning Studies, Taylor & Francis Journals, vol. 29(4), pages 601-618, April.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    5. Sang Cheol Park & Munkh-Erdene Tserendulam & Sung Yul Ryoo, 2021. "The Two Minds of Non-Work-Related Computing in the Workplace," SAGE Open, , vol. 11(3), pages 21582440211, September.
    6. Uba, Chijioke Dike & Chatzidakis, Andreas, 2016. "Understanding engagement and disengagement from pro-environmental behaviour: The role of neutralization and affirmation techniques in maintaining persistence in and desistance from car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 278-294.
    7. Andreas Chatzidakis & Minas Kastanakis & Anastasia Stathopoulou, 2016. "Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement," Journal of Business Ethics, Springer, vol. 133(1), pages 95-109, January.
    8. De Vos, Jonas & Singleton, Patrick A., 2020. "Travel and cognitive dissonance," Transportation Research Part A: Policy and Practice, Elsevier, vol. 138(C), pages 525-536.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sariişik Mehmet & Kapucuoğlu Mustafa İnanç & Ceylan Veli, 2023. "Impact of the COVID-19 pandemic on travel behavior: A case study of domestic inbound travelers in Turkey," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 211-224, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jiankun Yang & Min He & Mingwei He, 2022. "Exploring the Group Difference in the Nonlinear Relationship between Commuting Satisfaction and Commuting Time," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    2. Jinsoo Hwang & Jinkyung-Jenny Kim, 2021. "Edible Insects: How to Increase the Sustainable Consumption Behavior among Restaurant Consumers," IJERPH, MDPI, vol. 18(12), pages 1-16, June.
    3. Liying Wang & Junya Wang & Pengxia Shen & Shangqing Liu & Shuwei Zhang, 2023. "Low-Carbon Travel Behavior in Daily Residence and Tourism Destination: Based on TPB-ABC Integrated Model," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    4. Frommeyer, Britta & Wagner, Elisa & Hossiep, C. Richard & Schewe, Gerhard, 2022. "The utility of intention as a proxy for sustainable buying behavior – A necessary condition analysis," Journal of Business Research, Elsevier, vol. 143(C), pages 201-213.
    5. Divine Ifransca Wijaya & Phimsupha Kokchang, 2023. "Factors Influencing Generation Z’s Pro-Environmental Behavior towards Indonesia’s Energy Transition," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    6. Kroesen, Maarten & De Vos, Jonas & Le, Huyen T.K. & Ton, Danique, 2023. "Exploring attitude-behaviour dynamics during COVID-19: How fear of infection and working from home influence train use and the attitude toward this mode," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).
    7. Haustein, Sonja & Kroesen, Maarten, 2022. "Shifting to more sustainable mobility styles: A latent transition approach," Journal of Transport Geography, Elsevier, vol. 103(C).
    8. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, vol. 9(5), pages 1-33, April.
    9. Bircan Arslannur & Ahmet Tortum, 2023. "Public Transport Modeling for Commuting in Cities with Different Development Levels Using Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 15(15), pages 1-24, August.
    10. William Sun, 2020. "Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 260-278, December.
    11. Eunhee Erica Ko & Minho Cho, 2022. "Exploring Determinants of Tourists’ Ethical Behavior Intention for Sustainable Tourism: The Role of Both Pursuit of Happiness and Normative Goal Framing," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    12. Bhat, Chandra R. & Mondal, Aupal, 2022. "A New Flexible Generalized Heterogeneous Data Model (GHDM) with an Application to Examine the Effect of High Density Neighborhood Living on Bicycling Frequency," Transportation Research Part B: Methodological, Elsevier, vol. 164(C), pages 244-266.
    13. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    14. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    15. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration), revised Sep 2014.
    16. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    17. Ruijie Zhu & Guojing Zhao & Zehai Long & Yangjie Huang & Zhaoxin Huang, 2022. "Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 14(9), pages 1-15, May.
    18. Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park, 2020. "To donate or to waste it: Understanding posthumous organ donation attitude," Australasian marketing journal, Elsevier, vol. 28(3), pages 87-97.
    19. Pan, Jing Yu & Liu, Dahai, 2022. "Mask-wearing intentions on airplanes during COVID-19 – Application of theory of planned behavior model," Transport Policy, Elsevier, vol. 119(C), pages 32-44.
    20. Benoît Lécureux & Adrien Bonnet & Ouassim Manout & Jaâfar Berrada & Louafi Bouzouina, 2022. "Acceptance of Shared Autonomous Vehicles: A Literature Review of stated choice experiments," Working Papers hal-03814947, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4691-:d:1089344. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.