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Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement

Author

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  • Andreas Chatzidakis
  • Minas Kastanakis
  • Anastasia Stathopoulou

Abstract

Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed. Copyright Springer Science+Business Media Dordrecht 2016

Suggested Citation

  • Andreas Chatzidakis & Minas Kastanakis & Anastasia Stathopoulou, 2016. "Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement," Journal of Business Ethics, Springer, vol. 133(1), pages 95-109, January.
    • Handle: RePEc:kap:jbuset:v:133:y:2016:i:1:p:95-109
    DOI: 10.1007/s10551-014-2347-9
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    Citations

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    Cited by:

    1. Katharine M. Howie & Lifeng Yang & Scott J. Vitell & Victoria Bush & Doug Vorhies, 2018. "Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial," Journal of Business Ethics, Springer, vol. 147(3), pages 679-692, February.
    2. Yang, Chaofan & Sun, Yongqiang & Shen, Xiao-Liang, 2022. "Beyond anger: A neutralization perspective of customer revenge," Journal of Business Research, Elsevier, vol. 146(C), pages 363-374.
    3. Ping Zhang & Kaijun Cao, 2023. "Understanding the Uncivilized Tourism Behavior of Tourists: A Planned Behavior Model Based on the Perspectives of Cognitive Dissonance and Neutralization," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    4. Gohary, Ali & Madani, Fatima & Chan, Eugene Y. & Tavallaei, Stella, 2023. "Political ideology and fair-trade consumption: A social dominance orientation perspective," Journal of Business Research, Elsevier, vol. 156(C).
    5. Darryl B. Rice & Regina M. Taylor & Yiding Wang & Sijing Wei & Valentina Ge, 2023. "My Company Cares About My Success…I Think: Clarifying Why and When a Firm’s Ethical Reputation Impacts Employees’ Subjective Career Success," Journal of Business Ethics, Springer, vol. 186(1), pages 159-177, August.
    6. Thomas Usslepp & Sandra Awanis & Margaret K Hogg & Ahmad Daryanto, 2022. "The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade," Journal of Business Ethics, Springer, vol. 176(3), pages 519-531, March.
    7. Frommeyer, Britta & Wagner, Elisa & Hossiep, C. Richard & Schewe, Gerhard, 2022. "The utility of intention as a proxy for sustainable buying behavior – A necessary condition analysis," Journal of Business Research, Elsevier, vol. 143(C), pages 201-213.
    8. William Sun, 2020. "Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 260-278, December.
    9. Alvina Gillani & Smirti Kutaula & Leonidas C. Leonidou & Paul Christodoulides, 2021. "The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy," Journal of Business Ethics, Springer, vol. 169(3), pages 557-577, March.
    10. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, vol. 9(5), pages 1-33, April.
    11. Eunhee Erica Ko & Minho Cho, 2022. "Exploring Determinants of Tourists’ Ethical Behavior Intention for Sustainable Tourism: The Role of Both Pursuit of Happiness and Normative Goal Framing," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    12. Chia-Ying Li & Yu-Hui Fang, 2022. "Go Green, Go Social: Exploring the Antecedents of Pro-Environmental Behaviors in Social Networking Sites beyond Norm Activation Theory," IJERPH, MDPI, vol. 19(21), pages 1-25, November.
    13. Constanza Bianchi & Valentina Reyes & Veronica Devenin, 2020. "Consumer motivations to purchase from benefit corporations (B Corps)," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1445-1453, May.

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