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Blood donation barriers: How does donor profile affect them?

Author

Listed:
  • Laura Romero-Domínguez

    (Universidad de Las Palmas de Gran Canaria)

  • Josefa D. Martín-Santana

    (Universidad de Las Palmas de Gran Canaria)

  • Agustín J. Sánchez-Medina

    (Instituto Universitario de Ciencias y Tecnologías Cibernéticas (IUCTC), Parque Científico Tecnológico)

  • Asunción Beerli-Palacio

    (Universidad de Las Palmas de Gran Canaria)

Abstract

Donation barriers are a crucial factor to consider in the study of blood donor behavior. Since blood donors do not behave homogeneously, the aim of this work is to analyze how the donor profile (i.e. sociodemographic characteristics and donation behavior) influences the prevalence of blood donation barriers. A total of 5,353 active donors in the Canary Islands (Spain) completed an online survey. Given the general lack of agreement concerning the conceptualization and measurement of donation barriers, an integrative 25-item barrier scale, which is the result of grouping all barriers identified in the literature according to the concept of obstacle which they represent, was designed and validated. The results indicate that individuals between 18 and 35 years of age, with university education and higher income are more likely to be affected by donation barriers. At the same time, individuals who donate once or twice a year, and those with shorter experience as donors, are more prone to experience donation barriers. The present study is useful for blood transfusion centers, because it shows that centers must identify which donation barriers are the most prevalent in their donor pool, as well as which donor groups are the most affected by them. Thus, blood transfusion centers will be able to design appropriate marketing actions to reduce or eliminate those barriers that prevent active donors to donate repetively.

Suggested Citation

  • Laura Romero-Domínguez & Josefa D. Martín-Santana & Agustín J. Sánchez-Medina & Asunción Beerli-Palacio, 2022. "Blood donation barriers: How does donor profile affect them?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 247-264, June.
    • Handle: RePEc:spr:irpnmk:v:19:y:2022:i:2:d:10.1007_s12208-021-00303-5
    DOI: 10.1007/s12208-021-00303-5
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    References listed on IDEAS

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    1. Yeong Sheng Tey & Poppy Arsil & Mark Brindal & Sook Kuan Lee & Chi Teen Teoh, 2020. "Motivation structures of blood donation: a means-end chain approach," International Journal of Health Economics and Management, Springer, vol. 20(1), pages 41-54, March.
    2. Larissa M. Sundermann & Silke Boenigk & Jurgen Willems, 2017. "Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(3), pages 321-340, September.
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