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Articulating the Meanings of Collective Experiences of Ethical Consumption

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  • Eleni Papaoikonomou

    ()

  • Mireia Valverde

    ()

  • Gerard Ryan

    ()

Abstract

In the context of the growing popularity of the ethical consumer movement and the appearance of different types of ethical collective communities, the current article explores the meanings drawn from the participation in Responsible Consumption Cooperatives. In existing research, the overriding focus has been on examining individual ethical consumer behaviour at the expense of advancing our understanding of how ethical consumers behave collectively. Hence, this article examines the meanings derived from participating in ethical consumer groups. A qualitative multi-method approach is adopted to increase the validity of findings. This includes focus groups, in-depth interviews, observation and document analysis. Results show that ethical consumption in a group project offers a greater sense of effectiveness and control when compared to individual actions. Furthermore, these groups facilitate the creation of a social circle and encourage new learning as a result of the social interaction that takes place in the ethical community of the cooperative. Copyright Springer Science+Business Media B.V. 2012

Suggested Citation

  • Eleni Papaoikonomou & Mireia Valverde & Gerard Ryan, 2012. "Articulating the Meanings of Collective Experiences of Ethical Consumption," Journal of Business Ethics, Springer, vol. 110(1), pages 15-32, September.
  • Handle: RePEc:kap:jbuset:v:110:y:2012:i:1:p:15-32
    DOI: 10.1007/s10551-011-1144-y
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    References listed on IDEAS

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    Cited by:

    1. Camilla Barbarossa, 2014. "La comunicazione organizzativa interna nelle organizzazioni di consumo etico: alcune riflessioni sui gruppi di acquisto solidale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2014(1), pages 109-124.
    2. repec:kap:jbuset:v:144:y:2017:i:3:d:10.1007_s10551-015-2830-y is not listed on IDEAS
    3. repec:eee:proeco:v:196:y:2018:i:c:p:346-355 is not listed on IDEAS
    4. Ulusoy, Ebru, 2016. "Experiential responsible consumption," Journal of Business Research, Elsevier, vol. 69(1), pages 284-297.
    5. Denise Baden & Swarna Prasad, 2016. "Applying Behavioural Theory to the Challenge of Sustainable Development: Using Hairdressers as Diffusers of More Sustainable Hair-Care Practices," Journal of Business Ethics, Springer, vol. 133(2), pages 335-349, January.
    6. Pamela Yeow & Alison Dean & Danielle Tucker, 2014. "Bags for Life: The Embedding of Ethical Consumerism," Journal of Business Ethics, Springer, vol. 125(1), pages 87-99, November.
    7. repec:kap:jbuset:v:148:y:2018:i:4:d:10.1007_s10551-016-3102-1 is not listed on IDEAS
    8. Sudbury-Riley, Lynn & Kohlbacher, Florian, 2016. "Ethically minded consumer behavior: Scale review, development, and validation," Journal of Business Research, Elsevier, vol. 69(8), pages 2697-2710.

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