IDEAS home Printed from https://ideas.repec.org/a/mgt/youmgt/v5y2007i3p253-270.html
   My bibliography  Save this article

Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union

Author

Listed:
  • Irena Vida

    (University of Ljubljana, Slovenia)

Abstract

This study offers insights into non-deceptive counterfeiting by focusing on consumers in a new EU member country. More specifically, consumers’ inclination to purchase counterfeits at various price levels relative to retail prices of genuine branded products is examined, and the effects of various socio-economic and socio-psychological characteristics are explored. In reviewing the consumer behavior literature and recent empirical work, a conceptual model of consumer general willingness to purchase counterfeit products was developed. Using path analyses to test the system of structural relationships among the variables, inconsistent patterns of results were found across three classes of counterfeit products. Implications for management and further research are provided.

Suggested Citation

  • Irena Vida, 2007. "Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 253-270.
    • Handle: RePEc:mgt:youmgt:v:5:y:2007:i:3:p:253-270
    as

    Download full text from publisher

    File URL: http://www.fm-kp.si/zalozba/ISSN/1581-6311/5_253-270.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Dubinsky, Alan J. & Nataraajan, Rajan & Huang, Wen-Yeh, 2005. "Consumers' moral philosophies: identifying the idealist and the relativist," Journal of Business Research, Elsevier, vol. 58(12), pages 1690-1701, December.
    2. Gene M. Grossman & Carl Shapiro, 1988. "Foreign Counterfeiting of Status Goods," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 103(1), pages 79-100.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ismail Tamer Toklu & Salih Baran, 2017. "Attitude towards Counterfeit of Luxury Brands: A Research on Consumers in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 618-632, November.
    2. Barbara Culiberg, 2015. "The Role of Moral Philosophies and Value Orientations in Consumer Ethics: a Post-Transitional European Country Perspective," Journal of Consumer Policy, Springer, vol. 38(3), pages 211-228, September.
    3. Pueschel, Julia & Chamaret, Cécile & Parguel, Béatrice, 2017. "Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries," Journal of Business Research, Elsevier, vol. 77(C), pages 184-194.
    4. Abraham Yeboah & Vida Owusu-Prempeh & Samuel Adjei, 2017. "The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(6), pages 31-42, December.
    5. Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi, 2015. "To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 49-56, July.
    6. Carsten Fink & Keith E. Maskus & Yi Qian, 2016. "The Economic Effects of Counterfeiting and Piracy: A Review and Implications for Developing Countries," The World Bank Research Observer, World Bank, vol. 31(1), pages 1-28.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ismail Tamer Toklu & Salih Baran, 2017. "Attitude towards Counterfeit of Luxury Brands: A Research on Consumers in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 618-632, November.
    2. Tin Cheuk Leung, 2013. "What Is the True Loss Due to Piracy? Evidence from Microsoft Office in Hong Kong," The Review of Economics and Statistics, MIT Press, vol. 95(3), pages 1018-1029, July.
    3. Luke Butcher & Ian Phau & Min Teah, 2016. "Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 701-715, November.
    4. Bian, Qin & Forsythe, Sandra, 2012. "Purchase intention for luxury brands: A cross cultural comparison," Journal of Business Research, Elsevier, vol. 65(10), pages 1443-1451.
    5. Ornella Tarola & Jean Gabszewicz & Didier Laussel, 2011. "To Acquire, or To Compete? An Entry Dilemma," Journal of Industry, Competition and Trade, Springer, vol. 11(4), pages 369-383, December.
    6. Marta Biancardi & Andrea Di Liddo & Giovanni Villani, 2022. "How do Fines and Their Enforcement on Counterfeit Products Affect Social Welfare?," Computational Economics, Springer;Society for Computational Economics, vol. 60(4), pages 1547-1573, December.
    7. Bate, Roger & Jin, Ginger Zhe & Mathur, Aparna, 2011. "Does price reveal poor-quality drugs? Evidence from 17 countries," Journal of Health Economics, Elsevier, vol. 30(6), pages 1150-1163.
    8. Laura Alfaro & Cathy Bao & Maggie X. Chen & Junjie Hong & Claudia Steinwender, 2022. "Trademarks as Intellectual Property: Information Frictions, Firm Growth, and Competition," CESifo Working Paper Series 9548, CESifo.
    9. Zoya Kotelnikova, 2014. "Consumption Of Counterfeit Alcohol In Contemporary Russia: The Role Of Cultural And Structural Factors," HSE Working papers WP BRP 47/SOC/2014, National Research University Higher School of Economics.
    10. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print halshs-02530136, HAL.
    11. Chao, Hong & Ho, Chun-Yu & Leung, Tin Cheuk & Ng, Travis, 2017. "To root or not to root? The economics of jailbreak," Journal of Comparative Economics, Elsevier, vol. 45(3), pages 481-497.
    12. Marie Thursby & Richard Jensen & Jerry Thursby, 1991. "Smuggling, Camouflaging, and Market Structure," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 106(3), pages 789-814.
    13. Ling Jiang & Veronique Cova, 2012. "Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China," Post-Print hal-02062369, HAL.
    14. Nikolaus Thumm & Vincenzo Butticè & Federico Caviggioli & Chiara Franzoni & Giuseppe, Scellato, 2018. "Impact of counterfeiting on the performance of digital technology companies," JRC Working Papers on Digital Economy 2018-03, Joint Research Centre.
    15. Martin Eisend, 2019. "Morality Effects and Consumer Responses to Counterfeit and Pirated Products: A Meta-analysis," Journal of Business Ethics, Springer, vol. 154(2), pages 301-323, January.
    16. Benhamou, Francoise & Ginsburgh, Victor, 2006. "Copies of Artworks: The Case of Paintings and Prints," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 8, pages 253-283, Elsevier.
    17. Wagner, Laura & Gürbüz, Mustafa Ҫagri & Parlar, Mahmut, 2019. "Is it fake? Using potentially low quality suppliers as back-up when genuine suppliers are unavailable," International Journal of Production Economics, Elsevier, vol. 213(C), pages 185-200.
    18. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.
    19. Bian, Xuemei & Wang, Kai-Yu & Smith, Andrew & Yannopoulou, Natalia, 2016. "New insights into unethical counterfeit consumption," Journal of Business Research, Elsevier, vol. 69(10), pages 4249-4258.
    20. Jen-Te Yao, 2005. "Counterfeiting and an Optimal Monitoring Policy," European Journal of Law and Economics, Springer, vol. 19(1), pages 95-114, January.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgt:youmgt:v:5:y:2007:i:3:p:253-270. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alen Jezovnik (email available below). General contact details of provider: https://edirc.repec.org/data/fmkupsi.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.