IDEAS home Printed from
   My bibliography  Save this article

Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union


  • Irena Vida

    (University of Ljubljana, Slovenia)


This study offers insights into non-deceptive counterfeiting by focusing on consumers in a new EU member country. More specifically, consumers’ inclination to purchase counterfeits at various price levels relative to retail prices of genuine branded products is examined, and the effects of various socio-economic and socio-psychological characteristics are explored. In reviewing the consumer behavior literature and recent empirical work, a conceptual model of consumer general willingness to purchase counterfeit products was developed. Using path analyses to test the system of structural relationships among the variables, inconsistent patterns of results were found across three classes of counterfeit products. Implications for management and further research are provided.

Suggested Citation

  • Irena Vida, 2007. "Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 253-270.
  • Handle: RePEc:mgt:youmgt:v:5:y:2007:i:3:p:253-270

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Dubinsky, Alan J. & Nataraajan, Rajan & Huang, Wen-Yeh, 2005. "Consumers' moral philosophies: identifying the idealist and the relativist," Journal of Business Research, Elsevier, vol. 58(12), pages 1690-1701, December.
    2. Gene M. Grossman & Carl Shapiro, 1986. "Foreign Counterfeiting of Status Goods," NBER Working Papers 1915, National Bureau of Economic Research, Inc.
    3. Gene M. Grossman & Carl Shapiro, 1988. "Foreign Counterfeiting of Status Goods," The Quarterly Journal of Economics, Oxford University Press, vol. 103(1), pages 79-100.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. repec:eee:jbrese:v:77:y:2017:i:c:p:184-194 is not listed on IDEAS
    2. repec:hur:ijarbs:v:7:y:2017:i:11:p:618-632 is not listed on IDEAS
    3. repec:ibn:ijmsjn:v:9:y:2017:i:6:p:31-42 is not listed on IDEAS
    4. Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi, 2015. "To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 49-56, July.
    5. Barbara Culiberg, 2015. "The Role of Moral Philosophies and Value Orientations in Consumer Ethics: a Post-Transitional European Country Perspective," Journal of Consumer Policy, Springer, vol. 38(3), pages 211-228, September.
    6. Carsten Fink & Keith E. Maskus & Yi Qian, 2016. "The Economic Effects of Counterfeiting and Piracy: A Review and Implications for Developing Countries," World Bank Research Observer, World Bank Group, vol. 31(1), pages 1-28.

    More about this item


    counterfeit products; consumer unethical behavior; willingness to buy; Slovenia;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgt:youmgt:v:5:y:2007:i:3:p:253-270. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.