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Consumption Of Counterfeit Alcohol In Contemporary Russia: The Role Of Cultural And Structural Factors

Listed author(s):
  • Zoya Kotelnikova

    ()

    (National Research University Higher School of Economics)

The majority of Russians believe that counterfeit alcohol may cause death. Nevertheless, alcohol is a common target of counterfeiting in contemporary Russia as are branded clothes, accessories and audio products. This paper aims to reveal whether counterfeit alcohol consumers are distinctive in terms of structure and culture. It investigates the prevalence and structure of counterfeit alcohol purchasing and consumption; attitudes and beliefs about counterfeit alcohol; and predictors of counterfeit alcohol consumption. The research is based on the Russia Longitudinal Monitoring Survey (RLMS-HSE), an annual nationwide panel survey designed to monitor the health and economic welfare of households and individuals in the Russian Federation. The research findings demonstrate that cultural and structural factors contribute a lot to the consumption of counterfeit alcohol. Counterfeit alcohol consumption is associated with hazardous alcohol drinkers and homemade alcohol drinkers who tend to ignore trademarks and the taste of alcoholic beverages. Blur counterfeiting is a characteristic of hazardous alcohol drinkers and vodka-lovers who are inclined to be price sensitive and to ignore brands. Social networks play a significant role in consumption of counterfeit alcohol. Counterfeit alcohol consumers are highly likely to represent lower classes.

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File URL: http://www.hse.ru/data/2014/08/06/1314159630/47SOC2014.pdf
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Paper provided by National Research University Higher School of Economics in its series HSE Working papers with number WP BRP 47/SOC/2014.

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Length: 34 pages
Date of creation: 2014
Publication status: Published in WP BRP Series: Sociology / SOC, August 2014, pages 1-34
Handle: RePEc:hig:wpaper:47/soc/2014
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  1. Bian, Xuemei & Moutinho, Luiz, 2009. "An investigation of determinants of counterfeit purchase consideration," Journal of Business Research, Elsevier, vol. 62(3), pages 368-378, March.
  2. Beckert, Jens & Wehinger, Frank, 2011. "In the shadow illegal markets and economic sociology," MPIfG Discussion Paper 11/9, Max Planck Institute for the Study of Societies.
  3. Hirschman, Elizabeth C, 1992. " The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 155-179, September.
  4. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
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