A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin
TThe objective of this study is to determine the factors effecting consumer consciosness about consumer rights from the point of consumers who live in Mersin. In the first part of this study, a literature analysis is realized in the context of consumer rights. In the second part of the study, we realized a fieldwork in order to analyze the factors effecting consumer consciousness. In this fieldwork, questionnaires are fulfilled by face-to-face interviews which is conducted with 720 consumers who live in Mersin. At the end of the research it has been concluded that, consumers income, education level and age affects the consumersâ€™ conciousness about consumer rights. Also, consumersâ€™ consciousness about consumer rights in different age and sex groups does not show any significant difference. A significant difference in consumer consciousness has been determined in different education, income and occupation groups of consumers.
Volume (Year): 9 (2009)
Issue (Month): 2 (December)
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