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Competitiveness of Slovenia as a Tourist Destination

Author

Listed:
  • Doris Gomezelj Omerzel

    (University of Primorska, Slovenia)

Abstract

In an increasingly saturated market the fundamental task for the destination management, is understanding how tourism destination competitiveness can be enhanced and sustained. Competitiveness of a tourist destination is an important factor that positively influences the growth of the market share. Therefore tourism managers have to identify and explore competitive advantages and analyse the actual competitive position. There exist different approaches that model the competitiveness (Ritchie and Crouch 1993; Evans and Johnson 1995; Hassan 2000; Kozak 2001; De Keyser and Vanhove 1994; Dwyer, Livaic and Mellor 2003). Among all we follow the framework (Dwyer, Livaic and Mellor 2003), which was developed in a collaborative effort by researchers in Korea and Australia and presented in Sydney in 2001, and conduct an empirical analysis on Slovenia as a tourist destination. The aim of this paper is to present the model of destination competitiveness. The paper presents the results of a survey, based on indicators associated with the model, to determine the competitiveness of Slovenia as a tourist destination.

Suggested Citation

  • Doris Gomezelj Omerzel, 2006. "Competitiveness of Slovenia as a Tourist Destination," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 167-189.
  • Handle: RePEc:mgt:youmgt:v:4:y:2006:i:2:p:167-189
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1581-6311/4_167-189.pdf
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    Citations

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    Cited by:

    1. Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps," IREA Working Papers 201713, University of Barcelona, Research Institute of Applied Economics, revised Jun 2017.
    2. Küçükaltan, Ebru Günlü & Pirnar, Ige, 2016. "Competitiveness factors of a tourism destination and impact on residents’ quality of life: The case of Cittaslow-Seferihisar," MPRA Paper 77464, University Library of Munich, Germany, revised 22 Apr 2016.
    3. repec:eee:touman:v:64:y:2018:i:c:p:324-334 is not listed on IDEAS
    4. Yabibal Mulualem Walle, 2010. "Tourist Flows and Its Determinants in Ethiopia," Working Papers 001, Ethiopian Development Research Institute.

    More about this item

    Keywords

    previous visitation; Slovenia;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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