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Aspects and Importance of Digital Media in Pakistan

Author

Listed:
  • Abdur Raheem, Syed
  • Akber, Fahad
  • Hashmi, Umair

Abstract

Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for digital media. However lack of knowledge, interest and resources has held Pakistan in attaining advancement in development of digital media. Though the technology has been there since 1990s yet, fewer people properly understand aspects and importance of digital media. In fact there are hardly any research papers on digital media by Pakistani authors. In this research paper we have limited our research to the limited application of digital media in Pakistan but we have discussed in detail the upcoming trends and marketing tactics adopted by marketers.

Suggested Citation

  • Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013. "Aspects and Importance of Digital Media in Pakistan," MPRA Paper 46435, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:46435
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    File URL: https://mpra.ub.uni-muenchen.de/46435/1/MPRA_paper_46435.pdf
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    References listed on IDEAS

    as
    1. Josie Arnold, 2012. "Teaching and Learning about Writing in the Digital Media Culture: A Subjective Academic Narrative," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 2(6), pages 950-960, June.
    2. Gobind M. Herani & Riaz Ahmad Shirazi & Mr. Noor Zaman, 2007. "Knowledge Transformation and Economic Development: The Role of Digital Technology- An Analysis," Indus Journal of Management & Social Science (IJMSS), Department of Business Administration, vol. 1(1), pages 33-45, June.
    3. Jerry Wind & Vijay Mahajan, 2002. "Digital Marketing," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Digital Media; Pakistan; Importance of Digital Media in Pakistan; Advertising; Digital Advertising;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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