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Digital Marketing

  • Jerry Wind

    ()

    (The Warthon School)

  • Vijay Mahajan

    ()

    (University of Texas-Austin)

Registered author(s):

    The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)? The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl19.pdf
    File Function: First version, 2002
    Download Restriction: no

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2002)
    Issue (Month): 1 Market-Space Management ()
    Pages:

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    Handle: RePEc:sym:journl:19:y:2002:i:1
    Contact details of provider: Web page: http://www.unimib.it/symphonya

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