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Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant


  • Ruxandra Irina POPESCU

    () (Management Faculty, Academy of Economic Studies, Bucharest)


The Museum of the Romanian Peasant is part of the European museums family of Art and Popular Traditions. It is a national museum which is under the patronage of the Ministry of Culture, being the owner of some extremely rich object collections, housed in a building – historic monument, in a neo-Romanian style, it practices a distinct museum science, which brought it the honor of being awarded the EMYA (European Museum of the Year Award) trophy in 1996.

Suggested Citation

  • Ruxandra Irina POPESCU, "undated". "Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant," Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009 16, Research Centre in Public Administration and Public Services, Bucharest, Romania.
  • Handle: RePEc:rom:confca:16

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    Cited by:

    1. repec:rom:campco:v:7:y:2011:i:1:p:346-355 is not listed on IDEAS
    2. Razvan-Andrei CORBOS, 2011. "The Applicability Of Strategic Analysis Methods For Competition Environment In The Diagnosis Of Cultural Organization In Regional Context," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 346-355, June.

    More about this item


    Cultural Institutions; Museums; the Marketing Mix; promoting.;

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other


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