Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant
The Museum of the Romanian Peasant is part of the European museums family of Art and Popular Traditions. It is a national museum which is under the patronage of the Ministry of Culture, being the owner of some extremely rich object collections, housed in a building – historic monument, in a neo-Romanian style, it practices a distinct museum science, which brought it the honor of being awarded the EMYA (European Museum of the Year Award) trophy in 1996.
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|Publication status:||Published in the Proceedings of the Fifth Administration and Public Management International Conference. Public institutions’ capacity to implement the administrative reform process , Bucharest, June 23-24 2009, pages 165-172|
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