Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant
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- repec:rom:campco:v:7:y:2011:i:1:p:346-355 is not listed on IDEAS
- Razvan-Andrei CORBOS, 2011. "The Applicability Of Strategic Analysis Methods For Competition Environment In The Diagnosis Of Cultural Organization In Regional Context," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 346-355, June.
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KeywordsCultural Institutions; Museums; the Marketing Mix; promoting.;
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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