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How To Manage A Public Relations Crisis

Author

Listed:
  • Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D

    (Faculty Economics and Business Administration Craiova, Romania)

  • Silvia-Mihaela Pavel Ph.D Student

    (University of Craiova Craiova, Romania)

Abstract

A crisis is any situation that threatens the integrity or reputation of a company. Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour. There have been several examples of public relations crises that were handled. At the same time, there are even more instances where companies have failed to properly manage crisis situations. What can, and must be managed is the response. Each crisis situation is unique and, therefore, requires a tailored response.This article presents some examples from each category. As a result, some steps that should be executed in order to properly manage a crisis, including the necessity to create a crisis plan before a crisis actually occurs. Finally will be presented ways to survive a public relations crisis.

Suggested Citation

  • Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student, 2010. "How To Manage A Public Relations Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2010:i:12:p:320-331
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-038.pdf
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    More about this item

    Keywords

    public relations; reputation; public image; crisis management; prevention; societal expectations;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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